What is Way to B?
Way to B is a strategic advisory firm that helps companies become better for people and the planet. They specialize in guiding businesses to become industry leaders through sustainable practices. Focused on values-driven business, Way to B supports leaders who understand that purpose-driven companies consistently outperform their competitors. Their approach is all about building workplaces that attract top talent, reduce environmental risks, and foster strong community relationships — all while staying ahead of regulations, consumer expectations, and investor demands.
The Main Benefits of Partnering with Way to B
Working with Way to B means tapping into a wealth of expertise designed to create measurable impact. Here are some key highlights:
- Certified B Corporation since 2019, boasting a B Corp score of 130
- Expertise in Sustainability Consulting and Strategy Consulting
- Support navigating complex certifications like B Corp, EcoVadis, and GOTS
- Comprehensive services including Environmental Consulting and Social Impact strategies
- Tailored Education & Engagement programs to empower teams
- Impact Technology advisory to select the best tools for measuring and managing sustainability
Comprehensive Services Tailored to Ambitious Leaders
Way to B offers a suite of services designed to meet organizations wherever they are on their sustainability journey. From Fractional CSO support providing executive-level expertise to Circular Design consulting that reimagines products and processes for longevity and regeneration — the focus is always on practical, commercially viable solutions. Their Certification Support service helps businesses confidently navigate the often overwhelming certification processes, while Operations & Supply Chain consulting strengthens internal systems and supplier networks to align with core values.
Driving Real Impact Through Strategy and Technology
Beyond surface-level sustainability claims, Way to B helps leaders turn values into action with Impact Strategies that align with long-term goals. They also provide Impact Technology advisory, helping organizations identify and implement the right platforms to measure, manage, and maximize environmental and social impact. This ensures that sustainability efforts are not just well-intentioned but also data-driven and effective.
Empowering Teams with Knowledge and Engagement
Embedding sustainability into everyday decisions requires more than just policies — it needs people on board. Way to B’s Education & Engagement services deliver tailored workshops and learning experiences that break down complex topics into clear, practical insights. This empowers teams to think circularly and regenerate, making sustainability a natural part of the company culture.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Philosophy Behind the Approach
At the heart of Way to B’s work is the belief that business success and positive impact go hand in hand. Purpose isn’t just a buzzword — it’s the foundation that makes strategy resilient. They embrace experimentation, kindness, and empathy, walking alongside clients to discover authentic alignment rather than imposing rigid frameworks. This human-centered approach helps businesses find what truly works in their unique context, making sustainability both meaningful and achievable.
