What Diverzify’s Latest Expansion Is All About
Diverzify just took a big leap forward by welcoming APEX Group and Corporate Floors into its ever-growing national network of commercial flooring and interior services partners. This move isn’t just about adding names to a list—it’s about creating a powerhouse platform that supports customers at every stage of their flooring journey. With these additions, Diverzify is stepping up its game, offering a seamless, all-in-one resource that covers everything from installation to surface care and facility services across more than 50 locations nationwide.
Main Benefits of This Strategic Partnership
Here’s a quick snapshot of what makes this partnership a game changer:
- Diverzify now operates in 50+ locations across the US, expanding its national footprint.
- APEX Group brings over 25 years of experience and a team of 200+ employees specializing in specialty surface care, custodial services, and construction cleaning.
- Corporate Floors, APEX’s commercial flooring division, will soon merge with Diverzify’s Spectra Contract Flooring, strengthening presence in Texas markets like Dallas, San Antonio, and Austin.
- APEX retains its brand identity while gaining access to Diverzify’s financial strength and back-office support.
- Thomas Holland, CEO of APEX Group, joins Diverzify’s executive team to lead national surface care growth.
Uniting Industry Leaders for a Unified Customer Experience
Diverzify’s vision is clear: unify the best brands and experts in the commercial flooring and interior services industry to deliver unmatched value. Jim Pels, Diverzify’s COO, highlights the synergy between interior services and installation, emphasizing how this partnership allows customers to get skilled experts who can support them throughout the entire lifecycle of their projects. From protecting and maintaining surfaces to maximizing the life of their investment, customers now have a trusted partner every step of the way.
APEX Group’s Role and Legacy
Founded in 1997, APEX Group has built a reputation for enhancing interiors of image-conscious companies across North America. Known for its commitment to environmental sustainability, equity, and corporate social responsibility, APEX is an MBE-, EcoVadis-, and B Corp-certified firm. Its specialty surface care, custodial services, and construction cleaning divisions serve some of the world’s most recognized brands. The company’s commercial flooring division, Corporate Floors, is a perfect match for Diverzify’s existing offerings, especially in Texas markets.
Strengthening Regional Presence and Market Reach
Charlie Robertson, Diverzify’s Executive Vice President for the Southwest Region, points out how Corporate Floors’ culture and success align perfectly with Spectra Contract Flooring’s goals. This addition not only boosts Diverzify’s footprint in Dallas and San Antonio but also opens a significant entry into the Austin market. It’s a strategic move that enhances regional strength and broadens the company’s reach in key Texas cities.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – by creating jobs and supporting workforce development across multiple states.
- SDG 9: Industry, Innovation, and Infrastructure – through unifying fragmented industry players into a cohesive, innovative platform.
- SDG 12: Responsible Consumption and Production – with APEX Group’s commitment to environmental sustainability and corporate social responsibility.
- SDG 17: Partnerships for the Goals – exemplified by the strategic collaboration between Diverzify, APEX Group, and Corporate Floors.
Looking Ahead: What This Means for the Industry
Diverzify’s expansion with APEX Group and Corporate Floors signals a shift in how commercial flooring and interior services are delivered nationwide. By combining expertise, resources, and a shared commitment to quality and sustainability, this partnership sets a new standard for the industry. Customers can expect more integrated solutions, stronger regional support, and a network that truly understands the full lifecycle of their projects. It’s not just growth—it’s transformation.
