What is ReLi Norge?
ReLi Norge is a fresh take on fashion, offering designer and quality clothing rental through a digital platform and a physical showroom in Oslo. But it’s not just about renting clothes—it’s about the whole experience. With a sharp focus on Sustainability, Quality, and Creativity, ReLi’s collection is carefully handpicked to give customers the best options when it comes to renting clothes. Founded in 2020 by Rebecca Sjølie and Lisa Ribesen, ReLi aims to redefine how people think about wardrobes. The idea? Access over ownership, making clothing rental the wardrobe of the future. It’s a community built on positivity and self-love, where trying out different styles, colors, and designers is all part of the fun.
The Main Benefit of ReLi Norge
ReLi offers more than just clothes—it offers a sustainable lifestyle choice. Here’s what makes it stand out:
- Founded in 2020 by two passionate women, Rebecca and Lisa
- Focus on circular fashion to reduce waste and environmental impact
- Handpicked designer pieces that emphasize quality and creativity
- Physical showroom in Oslo plus an easy-to-use digital platform
- Community centered on positivity, self-love, and style experimentation
- Encourages renting over buying to extend garment lifetimes
- Supports designers committed to sustainability
The Founders’ Story
ReLi’s story is pretty inspiring. Rebecca, originally a geologist, made a big career shift after realizing the huge environmental footprint of the fashion industry. She saw renting as a clear solution to challenge the status quo and make better use of existing resources. Lisa, on the other hand, has always been a fashion lover who values quality over quantity. Her pregnancy brought a new perspective—she faced the hassle and expense of constantly changing sizes, which sparked the idea to help women avoid that struggle through renting. Together, they created ReLi to make designer fashion affordable, sustainable, and fun.
ReLi’s Core Values
At the heart of ReLi are four key values that shape everything they do:
- Creativity: Encouraging customers to experiment with styles and express their identity.
- Responsibility: Promoting sustainable choices that benefit the environment.
- Positivity: Building a community based on self-love and support.
- Identity: Helping people find joy in fashion that reflects who they are.
ReLi’s Mission
The mission is clear and bold: “DISRUPTING THE FASHION INDUSTRY WITH MORE SUSTAINABLE CHOICES.” ReLi isn’t just about renting clothes; it’s about shaking up the entire fashion world by proving that sustainability and style can go hand in hand. By encouraging people to buy less and rent more, ReLi is pushing for a future where fashion is circular, and the environmental impact is minimized. It’s a movement towards smarter consumption and honoring designers who care deeply about the planet.
Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – Extending garment lifetimes and reducing waste.
- SDG 13: Climate Action – Lowering the environmental footprint of fashion.
- SDG 5: Gender Equality – Empowering women through accessible fashion solutions.
- SDG 8: Decent Work and Economic Growth – Supporting sustainable designers and circular economy jobs.
Why ReLi is for Those Who Dare to Stand Out
ReLi isn’t just for anyone—it’s for those who want to stand out, who appreciate quality and creativity in their everyday lives. It’s about inspiration, about making fashion a joyful and sustainable adventure. Renting clothes through ReLi means embracing new styles without the guilt of overconsumption. It’s a chance to be bold, to experiment, and to do it all while supporting a more sustainable future. So, if you’re ready to shake up your wardrobe and your mindset, ReLi is the place to start.
