What is SaluS2Be?
SaluS2Be is all about the idea that beauty isn’t one-size-fits-all. It’s unique, personal, and—most importantly—rooted in health. This project believes health is the secret ingredient that makes beauty not just shine, but last. Backed by pharmaceutical expertise and close collaboration with health pros, SaluS2Be blends science and passion to promote what they call “healthy beauty.” It’s a fresh take where beauty meets well-being, creating something truly empowering.
The Main Benefit of SaluS2Be
At its core, SaluS2Be offers a blend of science and care that benefits both clients and professionals alike. Here’s what stands out:
- Pharmaceutical know-how combined with a passion for healthy beauty
- Personalized and consistent beauty solutions
- Consultancy services in Business Coaching, Marketing, and Medical Visits
- Expertise in promoting and selling cosmetic and para-pharmaceutical products
- Strong ties with health professionals ensuring trustworthy advice and products
Consultancy and Coaching Expertise
SaluS2Be doesn’t just stop at products. They dive deep into consultancy, offering guidance in areas like Business Coaching, Marketing, and Medical Visits. Whether it’s helping Product Managers or Marketing and Medical Managers, the focus is on growth and doing things differently. This approach helps professionals sharpen their skills and better serve their communities. It’s about pushing boundaries and thinking outside the box.
Distribution and Promotion of Products
Another key part of SaluS2Be’s work is the distribution and promotion of cosmetic and para-pharmaceutical brands. They handle everything from representation to purchase and sales, both offline and online. This means they’re not just about ideas—they get products into the hands of people who want them, making healthy beauty accessible and real. It’s a full-circle approach that connects science, marketing, and the end user.
The Vision and Mission Driving SaluS2Be
The vision is simple yet powerful: BEAUTY EMPOWERED BY HEALTH. This isn’t just a tagline—it’s a commitment. The mission? To serve clients with solid scientific know-how, meet their needs, and always challenge themselves to do better. SaluS2Be wants to help communities feel and express their beauty in a healthy way. It’s about more than looks; it’s about confidence, wellness, and authenticity.
Project Impact and Sustainable Development Goals (SDGs)
- Good Health and Well-being (SDG 3): Promoting health as the foundation of beauty
- Decent Work and Economic Growth (SDG 8): Supporting professionals through coaching and consultancy
- Industry, Innovation, and Infrastructure (SDG 9): Leveraging pharmaceutical expertise and innovative marketing
- Reduced Inequalities (SDG 10): Making beauty solutions personalized and accessible
- Partnerships for the Goals (SDG 17): Collaborating closely with health professionals and brands
Meet the Founder: Joana Sousa
Joana Sousa, the driving force behind SaluS2Be, is a pharmacist with a postgraduate degree in Marketing and Management. Her career journey? A fascinating mix of Pharmacy and Dermatology, with a special focus on Skin Care. She’s the brain behind the Portuguese branches of BIODERMA and the ESTHEDERM Institute, pushing these brands to the forefront of the Portuguese dermocosmetic market. Joana’s philosophy is clear: “Who does not try, does not advance.” It’s this spirit of learning, growing, and seizing opportunities that fuels SaluS2Be’s ongoing success.
