What is REAL Fundraising?
REAL Fundraising is a face-to-face fundraising and calling agency with a bold vision: to change the world. It’s not just about raising money; it’s about being activists at heart and in action. This agency puts purpose over profit, prioritizing global and UK charities and their initiatives so they can truly succeed. Their mission? Helping non-profit organisations smash their goals and using business as a force for good.
The Main Benefits of REAL Fundraising
REAL Fundraising brings a lot to the table. Here are some key figures and facts that highlight their impact:
- Founded in 2009 by directors with deep charity fundraising roots
- Worked with some of the world’s biggest charities, including UNICEF, Barnardo’s, and Centrepoint
- First face-to-face fundraising agency globally to earn B Corp certification in 2018
- Carbon neutral since 2018, offsetting over 130 tonnes of CO2
- Launched REAL Calling in 2019 to meet growing demand for telephone fundraising
- Over 50 years of combined experience in face-to-face charity fundraising
- Accredited by the Living Wage Foundation, always paying the real living wage
Face-to-Face and Calling Services
REAL Fundraising covers all the bases when it comes to face-to-face fundraising — door-to-door, private sites, events, street fundraising — you name it. Their team’s experience is unmatched, making them one of the longest-running and most successful in the field. On the calling side, they offer warm calls, welcome and QC calls, acquisition, and check-ins through REAL Calling. Their secret sauce? Values-based conversations that lead to some of the highest conversion and retention rates in the industry.
Digital Fundraising Expertise
In today’s world, digital is king, and REAL Fundraising knows it. From social ads to charity-specific content and full digital campaigns, they target key communities with precision. Using advanced lead scoring, behavioural insights, and attribution modelling, they create buzz and excitement around charity campaigns. The result? More engagement, more donations, and ultimately, more success for the causes they support.
Ethics and Values at the Core
REAL Fundraising isn’t just about results — it’s about how those results are achieved. Their values and ethics are woven into every part of the business, from clients to employees, known as the REAL Family. They launched the REAL Ethical Group and REAL Ethical Fund to make ethical policy decisions and donate to UK charities chosen by their community. Diversity and inclusion are also front and center, with a dedicated team representing LGBT+, people of colour, minorities, and women.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 1: No Poverty – Fundraising efforts support poverty alleviation charities
- SDG 3: Good Health and Well-being – Investing in life-saving medical research and treatment
- SDG 10: Reduced Inequalities – Championing diversity and inclusion in the workplace
- SDG 13: Climate Action – Carbon neutral certification and ongoing CO2 offsetting
- SDG 15: Life on Land – Fundraising for endangered species preservation
- SDG 16: Peace, Justice, and Strong Institutions – Supporting human rights causes
REAL Fundraising’s Vision for the Future
The goal isn’t just to make a small dent — it’s to change the world, one charity at a time. Whether tackling climate change, poverty, human rights abuses, or medical research, REAL Fundraising empowers people to become activists by supporting charities. Their vision is clear: everyone in the REAL Family is an activist, living their values and driving real change. It’s a big mission, but with passion and purpose, they’re making it happen.
