Simpson Healthcare

Simpson Healthcare, an IQVIA business, specializes in strategic health communication, focusing on the patient journey and crafting impactful narratives. They leverage insights and collaboration to enhance brand engagement and connect with healthcare professionals and patients alike. Their services include content creation, virtual engagement, and real-world evidence to support brand strategies and improve health outcomes.

Simpson Healthcare: Crafting Strategic Health Communication and Engagement

Who Simpson Healthcare Is

Simpson Healthcare, an IQVIA business, is all about supporting clients to share the scientific story of diseases and the therapies discovered for those in need. They love their people—strategists, doctors, marketers, software engineers, designers. They think different… and they embrace it. Crafting content, connecting people, always keeping the patient at the center. Sharing the same values, passionate about making a difference, looking forward, always asking “What If.” Bringing their best selves, thinking all the time, because they believe they are better together.

The Core Benefit of Their Approach

Thinking strategically is who they are. Strategic alignment runs deep in their DNA. Insights drive impact. Evidence gets translated into the right narrative. Content is their craft. Collaboration happens all the time. They build people and brands. They think differently about the practitioner and patient journey. They identify what’s working and what’s not. They pull through the right communication tactics to the right population at the right time. They connect and grow people, unlocking their full potential to be most impactful at what they do.

  • Strategic alignment embedded in every step
  • Insights central to impactful communication
  • Content tailored for audience and channel
  • Continuous collaboration and innovation
  • Focus on practitioner and patient journey
  • Precision in targeting communication tactics
  • Empowering people to unlock full potential

What Simpson Healthcare Does

They build better health with fluidity—everything can be done live or virtually. Their strategic services explore global markets, build strategic brand plans, and grow agile brands of the future. KOL/EE engagement is crafted with plans aligned to strategic goals, including identification, profiling, archetyping, execution, tracking, and metrics. Advisory Boards are supported from planning to execution, pressure testing scientific messaging, clinical data, and brand positioning. Content creation is their craft, telling the story of disease, patient journeys, and brand promises, custom designed for audience and channel, just the right size and format for today.

Virtual Engagement and Real World Evidence

Simpson Healthcare believes anything done live can be done virtually—workshops, brainstorms, multi-stakeholder forums, advisory boards, roundtables, KOL engagement, medical congresses, disease and branded education, peer-to-peer programs, you name it. Everything is a “virtual convention.” They also organize real-world case compendiums to support brand lifecycle and explore current standards of care across markets, making sure the evidence supports the story and strategy.

Creating Connections Through Scientific Content

They create moving scientific content that tells the right story and connects brands with the right people. From MOA videos to disease and branded videos, podcasts, broadcasts, and webcasts, they communicate the promise of the brand in ways that resonate. Publication planning is strategic and forward-looking, building plans to communicate disease stories, clinical data, and therapy narratives at the right time. Scientific writing support brings clinical data, patient journeys, and brands to life in medical journals and congresses through publications, posters, and abstracts.

Project Impact and Sustainable Development Goals

  • Good Health and Well-being (SDG 3)
  • Quality Education (SDG 4)
  • Industry, Innovation, and Infrastructure (SDG 9)
  • Reduced Inequalities (SDG 10)
  • Partnerships for the Goals (SDG 17)

Connecting with Simpson Healthcare

Enough about them—let’s hear about you. Scott Algiere, CEO, is the point of contact at hello@simpsonhealthcare.com or by phone at 860.598.9820. As an IQVIA business, Simpson Healthcare benefits from the strength of a leading global provider of advanced analytics, technology solutions, and contract research services dedicated to delivering actionable insights. For more, visit www.iqvia.com.

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