Introducing Fronteer: Strategy & Innovation with a Purpose
Welcome to Fronteer, a purpose-driven strategy & innovation firm specialised in co-creation and coalitions. They don’t just talk strategy—they live it, helping organisations define their market role, forecast the future, and build actionable roadmaps for success. Whether it’s positioning, sustainability strategy, growth strategy, or governance design, Fronteer’s approach is hands-on and tailored.
Main Benefits: What Fronteer Brings to the Table
Here’s a quick snapshot of what makes Fronteer stand out:
- Expertise in positioning and sustainability strategies that align with future market trends
- Innovative co-creation methods using design thinking to spark fresh, impactful solutions
- Coalition-building that unites organisations and drives real progress
- Comprehensive services from innovation training to ecosystem analysis
Innovation at the Core: Fresh Solutions through Co-Creation
Innovation isn’t just a buzzword here. Fronteer uses co-creation and design thinking to develop new concepts and design innovation processes that clients can actually use themselves. From innovation training to business model design, the focus is on creating solutions that stick and evolve with the market.
Building Coalitions: Driving Progress Together
Fronteer understands that progress often requires collaboration. That’s why they specialise in coalition design, quarter-mastering, ecosystem analysis, and partnerships. By bringing organisations together, they create networks that push boundaries and make a real difference.
Recent Projects: Real-World Impact Across Sectors
Fronteer’s recent work showcases their versatility and impact:
- Ministry of Defence: Preparing employees for future innovation strategies.
- Rijksmuseum: Engaging young adults through diverse perspectives and co-creation.
- NOC*NSF: Developing an action-oriented diversity & inclusion strategy with ten sport federations.
- Friesland Campina: Rapid prototyping and validation of a new Optimel dairy range.
- WWF International: Introducing standardised advocacy tools and guidelines.
- Audi Netherlands: Defining what makes the Audi brand unique in a sustainability-driven market.
- Tony Chocolonely: Exploring whether people love chocolate or want to do good—or both.
- Heineken: Crafting a nimble sustainable development strategy for 2020-2030.
- Summa College: Launching a co-creation academy and training educators.
- Provincie Zuid Holland: Forming an innovators’ network to work towards full circularity by 2050.
Project Impact: Aligning with Global Goals
- SDG 4: Quality Education – through training and co-creation academies
- SDG 9: Industry, Innovation, and Infrastructure – by fostering innovation and new business models
- SDG 12: Responsible Consumption and Production – via sustainable product development and circular economy initiatives
- SDG 17: Partnerships for the Goals – building coalitions and ecosystems for collective progress
Looking Ahead: The Future of Strategy and Innovation
Fronteer’s work is a testament to the power of collaboration, creativity, and clear strategy. By combining deep expertise with a dynamic, co-creative approach, they help organisations not just adapt to the future but shape it. Whether it’s through innovative product development, coalition-building, or sustainability strategies, the focus remains on driving meaningful, lasting impact.





















