Discover Tom’s of Maine: Natural Personal Care with a Purpose
Tom’s of Maine has been mixing scientific know-how with naturally sourced and derived ingredients for over 50 years. They bring a dash of ingenuity (okay, a lot of ingenuity) to create natural products that not only make you feel good but smell good, too. From natural toothpaste and deodorant to bar soap and mouthwash, their range covers all the essentials for personal care. Rooted in a commitment to sustainability and community, Tom’s of Maine stands out as a brand that truly cares about people and the planet.
The Benefits of Choosing Tom’s of Maine
Why go natural? Here’s what makes Tom’s of Maine a top choice:
- Removes 95% of surface stains after just two weeks of daily use with their WHITEN+ toothpaste.
- Free shipping on orders over $25+—because convenience matters.
- America’s #1 Natural Children’s Toothpaste Brand, offering fun, fruity flavors kids love without the stuff parents don’t.
- Aluminum-free deodorants with natural fragrances that provide reliable odor and wetness protection.
- Certified B Corp with a strong score of 87.6, showing a deep commitment to social and environmental performance.
- Over $17 million given back since 2010 to support health, education, and environmental charities.
- Employees encouraged to volunteer up to 12 days a year, strengthening communities through hands-on action.
Natural Ingredients and High Standards
Tom’s of Maine doesn’t just talk the talk—they walk the walk with naturally high standards. Their products are crafted using ingredients that are naturally sourced and derived, ensuring effectiveness without compromising on safety or sustainability. The company believes in never underestimating nature, blending science and nature to deliver products that work. This approach reflects a genuine respect for the environment and a desire to create a healthier future for everyone.
Giving Back: More Than Just a Business
Doing good is at the heart of Tom’s of Maine. As a certified B Corp, the company balances business growth with positive community impact. They give back 10% of their annual profits to charities promoting health, education, and the environment. Their Get Into Nature program, which ran from 2021 to 2024, helped over 50,000 students explore the outdoors, sponsored 60 teachers in environmental programs, and supported organizations from Maine to California. This isn’t just philanthropy—it’s a core part of their mission.
Engaging the Community and Employees
Tom’s of Maine fosters a culture where employees are encouraged to use 5% of their paid time volunteering for causes they care about. That’s up to 12 days a year spent making a difference—whether it’s helping at animal shelters, repairing trails, removing invasive species, doing beach cleanups, or coaching kids’ teams. This commitment to community involvement not only strengthens local areas but also makes Tom’s of Maine a better place to work. It’s a win-win that reflects their values in action.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – promoting natural personal care products that support health.
- SDG 12: Responsible Consumption and Production – using naturally sourced and derived ingredients responsibly.
- SDG 13: Climate Action – reducing environmental impact through sustainable practices.
- SDG 15: Life on Land – supporting environmental education and conservation efforts.
- SDG 17: Partnerships for the Goals – collaborating with communities and nonprofits to drive positive change.
Tom’s of Maine: A Legacy of Natural Care and Positive Change
Starting from humble beginnings when Tom and Kate Chappell moved to Maine seeking a more natural life, Tom’s of Maine has grown into a brand synonymous with natural personal care. They recognized early on that natural products didn’t have to stink—literally—and set out to create better options. Today, their commitment to transparency, social responsibility, and environmental stewardship continues to inspire. Whether it’s through their innovative products, charitable giving, or community engagement, Tom’s of Maine proves that business can be a powerful force for good.
