What the Project Is About
Serendipity Creative LLC is a woman-owned, creative agency dedicated to social good. Since 2001, this agency has been using design and technology to help social justice partners change the world. As a certified B Corp, Serendipity Creative proudly demonstrates its belief in using business for positive change. The agency works exclusively with progressive clients in nonprofit sectors, philanthropy, government, and social impact business to build meaningful brands that drive change. Their work spans branding, digital design, WordPress web development, print design, and cause marketing, all tailored to amplify social justice causes.
Main Benefits of the Project
The Pivot Fund’s fresh new branding is a prime example of Serendipity Creative’s impact. Their first impact report showcases proof of concept, highlighting the effectiveness of strategic creative work. Key benefits include:
- Creative strategy tailored to social justice missions
- Fractional creative director services offering expert leadership without full-time costs
- Comprehensive branding across print, digital, and web platforms
- Custom WordPress website development and ongoing post-launch care
- Ethical design principles and inclusive storytelling embedded in every project
Founder’s Vision and Leadership
Dawn Sword, founder and creative director, launched Serendipity Creative LLC with a clear mission: to provide creative services exclusively to social justice changemakers. Over two decades, she has partnered with clients to craft powerful brand strategies, systems, and assets that build credibility and position organizations for growth. The ongoing relationships allow for expanding and solidifying each client’s brand voice, creating even more impact over time. Dawn’s approach combines experienced creative leadership with skilled design implementation, all while maintaining a focus on ethical standards and sustainability.
Creative Direction and Team Approach
As a fractional creative director, Dawn brings the combined benefits of leadership and hands-on design without the expense of a full-time hire. The team at Serendipity Creative works mostly in-house, ensuring tight collaboration and quality control. When projects call for specialized skills, trusted partners are brought in to complement the core team. Regardless of team size or shape, clients work directly with Dawn in a process designed to be fun, rewarding, and impactful. This approach ensures that every project reflects thoughtful, ethical design choices and respectful storytelling.
Commitment to Ethical and Inclusive Design
Designers hold immense power to create impact through their choices. Serendipity Creative is constantly mindful of ethical design principles, inclusive design, and representation. The agency prioritizes respectful storytelling that shapes the world positively. Their work supports a broad range of progressive causes, including survivors of violence, protecting local news, immigrants’ rights, criminal justice reform, indigenous communities, gender justice, youth advocacy, LGBTQ+ rights and support, reproductive health, healthcare equity, international development, and education at all levels.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being
- SDG 4: Quality Education
- SDG 5: Gender Equality
- SDG 10: Reduced Inequalities
- SDG 16: Peace, Justice, and Strong Institutions
- SDG 17: Partnerships for the Goals
Ongoing Commitment to Social Good
Serendipity Creative LLC was founded with the specific purpose of harnessing business for social good—and that commitment remains at the core of everything they do. Maintaining B Corp status is no small feat, and the agency embraces the challenge as part of its dedication to the highest ethical standards. Sustainability and social benefit aren’t just buzzwords here; they’re guiding principles that shape every project, every partnership, and every design decision. It’s a reminder that business can be a powerful force for positive change.
