What is Metropolitan Group?
Metropolitan Group is a full-service social change agency that’s all about amplifying the power of voice for change agents. They craft and integrate strategic and creative services designed to build capacity and drive real impact. Focused on building a just and sustainable world, this Portland-based agency works exclusively with clients advancing social change across several interconnected areas. From creative expression to environmental sustainability, public health, and social justice, Metropolitan Group helps organizations leverage their voice to create meaningful change.
Main Benefits of Metropolitan Group’s Approach
The power of Metropolitan Group lies in its strategic and creative blend that supports social advocacy and resource development. Here are some key figures and facts that highlight their impact:
- Operates primarily in Portland, Oregon, with reach extending to Chicago, DC, and beyond
- Works with a diverse roster of clients including NASA, Sierra Club, and the Robert Wood Johnson Foundation
- Focuses on sectors like environment & sustainability, public health, and social justice
- Has a B Corp score of 131, reflecting strong commitment to social and environmental performance
- Supports foundations and organizations tackling behavioral issues through strategic marketing and voice development
Creative Expression as a Catalyst for Change
One of the standout areas Metropolitan Group champions is creative expression. They understand that arts and creativity aren’t just nice-to-haves—they’re powerful tools that foster deep connections and inspire action. By advancing creative expression, they help clients tap into authentic storytelling and cultural engagement, which can move communities and influence public opinion. It’s about making messages resonate on a human level, not just delivering information.
Driving Environmental & Sustainability Efforts
Environmental health, justice, and sustainability are at the core of Metropolitan Group’s mission. They partner with organizations dedicated to protecting natural resources and promoting equitable environmental policies. Whether it’s building a common voice for healthy stream and river systems or supporting campaigns like “Imagine Oregon Without Big Tobacco,” their work pushes forward solutions that benefit both people and the planet. This focus ensures that environmental advocacy is inclusive and impactful.
Championing Public Health and Social Justice
Public health and social justice are deeply intertwined in Metropolitan Group’s work. They help clients advance well-being, health equity, human rights, and civic space. By crafting strategies that address systemic inequities, they empower communities to claim their rights and improve health outcomes. Their sister company, Impacto Social Metropolitan Group in Mexico, extends this commitment by supporting visionary civil society organizations across the region, reinforcing a global perspective on social justice.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being
- SDG 10: Reduced Inequalities
- SDG 13: Climate Action
- SDG 15: Life on Land
- SDG 16: Peace, Justice, and Strong Institutions
- SDG 17: Partnerships for the Goals
Clients and Collaborations That Define Metropolitan Group
Metropolitan Group’s client list reads like a who’s who of influential organizations driving social change. From government agencies like the Department of Energy and U.S. Forest Service to foundations such as the WK Kellogg Foundation and Rockefeller Foundation, their partnerships span sectors and geographies. They also work with cultural institutions like Portland Opera and Oregon Shakespeare Festival, blending creativity with advocacy. This diverse client base reflects their ability to tailor communications and strategy to a wide range of missions and audiences.
