What is Zappi?
Zappi is a cutting-edge consumer insights platform designed to help brands win by combining the power of consumer data and AI. It’s not just software; it’s a dynamic system that delivers connected insights to create successful products, develop better ads, and build winning brands. Whether you’re diving into innovation testing or ad testing, Zappi keeps the consumer voice front and center, making sure every decision is backed by real-time feedback and actionable data.
Main Benefits of Using Zappi
Here’s why Zappi stands out in the SaaS and software publishing world:
- Brands using Zappi see a 4–7% increase in new product revenue compared to legacy providers.
- Continuous, iterative product development powered by AI keeps consumers involved at every step.
- A connected suite of solutions validated to in-market outcomes ensures more effective advertising.
- Real-time consumer feedback accelerates decision-making and keeps teams aligned with market needs.
- ESOMAR and ISO standards guarantee quality responses every time, so data is trustworthy.
- Flexible methodologies and adaptable audiences allow for customized research tailored to specific needs.
Innovation System: Creating Winning Products
At the heart of Zappi’s platform is its innovation system, designed to drive continuous, iterative product development. This modern, AI-powered approach keeps consumers in the loop throughout the entire process. By tapping into real-time feedback, brands can test, analyze, optimize, and ultimately create products that truly resonate with their audience. It’s about unlocking the value of past data to anticipate trends and stay ahead of the competition—no more guesswork, just smart, connected insights.
Agile Research System for Advertising
Zappi isn’t just a better pre-test; it’s a whole new way to develop ads that actually work. This consumer-centric ad development system offers a connected suite of solutions that nurture ideas from initial concepts through storylines and all the way to final ads. Validated by in-market outcomes, it helps brands stay on track and create advertising that truly connects with consumers. It’s research that moves fast, stays relevant, and delivers results.
Continuous Consumer Feedback Loop Accelerated by AI
Traditional research models often leave teams playing catch-up, but Zappi changes the game. Each project builds on past insights, creating a continuous feedback loop that’s accelerated by AI. This means faster, smarter decisions and a constant connection to the consumer’s voice. It’s like having a real-time conversation with your audience, ensuring every step of development is informed and aligned with what consumers really want.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – by fostering innovation through AI-powered insights.
- SDG 12: Responsible Consumption and Production – enabling brands to create products that truly meet consumer needs, reducing waste.
- SDG 8: Decent Work and Economic Growth – supporting business growth through smarter product and advertising development.
- SDG 17: Partnerships for the Goals – co-creating solutions with leading consumer brands to drive impact.
Why Zappi is a Game-Changer for Brands
Zappi seamlessly integrates innovation, advertising, and brand insights into one powerful platform. It’s fast, impactful, and keeps the consumer’s voice at the center of everything. By transforming consumer insights into a competitive advantage, brands can gain market share, lead their category, and launch products with confidence. Plus, with a B Corp score of 92.1, Zappi demonstrates a strong commitment to responsible business practices, making it a trusted partner in the SaaS space for data-driven creators and marketers alike.
