What the RTS Visual Rebranding Project Is All About
RTS has been on an exciting journey of complete visual rebranding since 2023, teaming up with the creative minds at Hymn. This isn’t just a facelift—it’s a full-on transformation rolling out across every RTS department, step by step. The latest phase zeroes in on sports programming, giving shows like Sport Dimanche, Sport Direct, and Sport Dernière a fresh, modern vibe. Every single element got a makeover: from the studio set design to the catchy show jingles, video loops, infographics, and even the intro and outro credits. The goal? To make sure everything screams RTS’ new visual identity loud and clear.
The Main Benefit: A Unified Yet Unique Visual Identity
This project brings a bunch of benefits, but the standout is how it balances unity with individuality. Here’s the lowdown:
- A strong, cohesive visual proposal that ties all sports programming together seamlessly.
- Three distinct versions of the concept—one for each broadcast show—giving each its own unique flavor.
- Designs that respect the technical limits of the broadcast studio, ensuring smooth execution.
- A look and feel that keeps longtime fans happy while inviting new viewers in.
Challenges Faced During the Adaptation
It wasn’t all smooth sailing. The team had to juggle quite a few challenges. The biggest? Crafting a unified visual identity that still allowed each show to shine with its own personality. Plus, they had to work within the technical constraints of the broadcast studio—no small feat when you’re redesigning everything from scratch. And on top of that, the new look had to feel familiar enough to keep loyal viewers on board, while also appealing to fresh audiences. Talk about walking a tightrope!
The Creative Solution by Hymn
Hymn answered the call with precision and flair. They built a visual identity from the ground up, making sure there were no awkward breaks or mismatched elements. The glass logo got a sleek makeover—simplified, sharper, clearer. Colors were dialed up, turning into recognizable codes. Typography? It gained a bold new confidence. And here’s a fun twist: each beer is now illustrated with care, in a custom style that tells a story and brings people together. Packaging got a revamp, supports aligned, and the whole universe clarified. To top it off, AI-generated images celebrate Swiss places and real moments with a vintage aesthetic that sparks nostalgia. It’s a fresh step forward, but one that feels just right.
Details on the Visual Elements
The rebranding didn’t just stop at logos and colors. Every visual element was carefully considered. The studio set design was revamped to reflect the new identity, making the space feel modern and inviting. Show jingles were refreshed to match the updated vibe, adding energy and cohesion. Video loops and infographics were redesigned to be clearer and more engaging, helping viewers stay connected to the content. Even the intro and outro credits got a stylish update, rounding out the viewer experience with polish and professionalism.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – through innovative visual design and technical adaptation.
- SDG 11: Sustainable Cities and Communities – by celebrating Swiss places and culture in the imagery.
- SDG 12: Responsible Consumption and Production – via thoughtful packaging and design choices.
- SDG 17: Partnerships for the Goals – demonstrated by the collaboration between RTS and Hymn.
Credits and Typography
The typography, a key part of the new visual identity, was crafted by NewGlyph. Their work brought confidence and clarity to the text elements, perfectly complementing the overall design. This attention to detail helped anchor the entire project, making sure every letter and word fit seamlessly into the refreshed RTS universe.
