What is Project Align?
Project Align is all about how alignment shapes identity — quite simply, how we align determines what we become. It’s a co-creative initiative that dives deep into the power of shared values and collective purpose. The project explores the dynamics of collaboration and connection, emphasizing that when people and organizations come together with intention, something truly different and impactful emerges. It’s not just a project; it’s a movement toward a more connected and conscious way of working and living.
Main Benefits of Project Align
Here’s what makes Project Align stand out:
- Founded on values-based entrepreneurship since 2010
- Focuses on high value creation and reinvestment into core missions
- Encourages adaptability and thriving in uncertain, ever-changing environments
- Promotes a human and planet-centered methodology
- Supports ventures emerging from research, exploration, and prototyping
- Invests in startups that align with its wider mission
- Operates globally with teams in London, Oslo, and beyond
The Philosophy Behind the Work
At the heart of this initiative lies a belief that solving big societal challenges requires the collective strength of businesses grounded in strong values. It’s about more than profit — it’s about creating real, lasting impact. These businesses don’t just chase numbers; they reinvest their success back into their mission, building unique cultures that can adapt and flourish no matter what the future throws at them. It’s a fresh take on entrepreneurship that’s as much about people and planet as it is about profit.
A Human & Planet-Centred Methodology
True creativity, according to this approach, happens when people dare to embrace uncertainty — that fuzzy, unpredictable future. The methodology takes a holistic view, looking beyond immediate goals to understand the broader role companies play in the world. This perspective helps uncover the most impactful solutions, the ones that really move the needle for society and the environment. It’s about being brave, curious, and open to new possibilities.
Building New Ventures and Investing in Startups
Instead of starting with a fixed product idea, new ventures emerge naturally from deep research, exploration, and prototyping in areas that matter most. Often, this happens alongside other smart, passionate minds — partners who bring fresh insights and energy. On top of that, there’s a commitment to investing in startups that contribute to the bigger mission. These investments aren’t just financial; they’re about learning, gaining new perspectives, expanding networks, and growing together.
Project Align’s Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth — fostering values-based entrepreneurship that creates meaningful jobs
- SDG 9: Industry, Innovation, and Infrastructure — supporting innovative ventures and startups
- SDG 12: Responsible Consumption and Production — promoting reinvestment into sustainable missions
- SDG 13: Climate Action — embedding planet-centered methodologies in business practices
- SDG 17: Partnerships for the Goals — building networks and collaborations across borders
The Global Reach and History
Founded in London back in 2010, this co-creative company has grown into a global force, now operating also from the Nordics. Its portfolio spans companies impacting millions of lives daily, with partners split between London and Oslo. A worldwide network of experts means the right minds come together for the right projects, no matter where they are. It’s a truly international effort, driven by a shared passion for creating positive change.
