What the Lesniak Swann Project Is All About
Lesniak Swann is the B2B marketing agency tailored for brands operating in complex or highly technical sectors. They don’t just do marketing—they bring a fresh, bold twist to it. Take their work with Nuaire, for example: launching a fire-safe metal air brick with a heavy-metal aesthetic that’s as striking as it is playful. This wasn’t your average campaign; it combined eye-catching visuals, clever messaging, and multichannel execution to engage architects and specifiers in a way that really hits home. From strategic brand refreshes to demand-generation campaigns shaped by smart IT leader insights, Lesniak Swann knows how to redefine brands for evolving markets.
The Main Benefit: Driving Distinction and ROI
What really sets this agency apart? It’s their ability to blend strong technical understanding with fresh, exciting creative ideas. Here’s a quick snapshot:
- £millions in sales pipeline and revenue generated for clients
- Full-package development: positioning, messaging, and visual identity
- EPIC creative concepts built for brand and demand activity
- Impressive network of trade media, influencers, and national journalists
- Digital solutions ranging from UX-led websites to ingenious martech stacks
Specializing in Complex and Technical B2B Sectors
Lesniak Swann doesn’t spread itself thin. Instead, it focuses on a handful of technical, complex B2B sectors, offering a depth of industry experience that’s hard to match. Whether it’s construction, tech, engineering, or scientific innovation, they understand the unique challenges each sector faces—long sales cycles, regulatory pressures, and the need for integrity in communication. This specialization means campaigns are not just creative but also deeply informed and effective.
Creative Ideas That Actually Work
Creativity here isn’t just about looking good—it’s about driving campaigns to greater success. Their EPIC concepts are designed for ultimate creative effectiveness, seamlessly bridging brand and demand activities. From snackable short-form videos to technical white papers and CPDs, the content is smart, scroll-stopping, and perfectly tailored to the customer journey. It’s marketing that doesn’t just talk—it connects, engages, and converts.
Aligning Marketing with Business Goals
Marketing isn’t an island. Lesniak Swann’s commercially focused thinking ensures that marketing efforts align tightly with sales and the wider business. This means maximum effectiveness and real benefit to the bottom line. Whether it’s demand generation, thought leadership, or brand awareness, their go-to-market track record speaks volumes. It’s about building a brand moat that drives business value and delivers a greater marketing return on investment.
Project Impact: Supporting Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Maintaining High Standards with B-Corp Status
Lesniak Swann isn’t just about marketing muscle—they’re committed to making a positive impact on the world. Holding B-Corp status means they maintain high standards of social and environmental performance, transparency, and accountability. It’s a badge that reflects their dedication to responsible business practices, ensuring that their work benefits not only clients but also society and the planet.
