What YF Consultancy Is All About
YF is a consultancy designed to help innovative, high-growth consumer businesses achieve mainstream scale. Positioned uniquely within the FMCG market, YF offers advice and a wide range of services to retailers, investors, and the brands themselves. It’s all about unlocking the massive potential that’s still untapped in the fast-moving consumer goods space.
The Main Benefit: Accelerating Brand Growth
YF’s approach delivers some pretty impressive results. Here’s a quick snapshot:
- Brands working with YF grow on average 27x faster than the market.
- The brands supported represent more than £1 billion in revenues today.
- YF’s network keeps a pulse on over 1,500 UK brands, providing deep market insights.
- Experience scaling FMCG brands unmatched anywhere else in the UK.
Injecting an Innovation-First Mindset
The FMCG market is buzzing with newness and inspiration, yet among the top 100 UK grocery brands, not a single one is under 20 years old. That’s a huge gap. YF exists to shake things up by injecting an innovation-first mindset across FMCG. By collaborating with retailers and investors, YF makes it easier to spot and commercialise high-potential brands. It’s about turning fresh ideas into mainstream success.
Fuelled by Insights and Collaboration
YF’s solutions are powered by insights from retailers, investors, and a vast brand network. This gives them a unique vantage point over more than 1,500 brands in the UK. With this crystal-clear understanding of what it takes to scale and unlock value, YF tailors its advisory and support services to fit each brand’s unique needs. It’s a data-driven, collaborative approach that really works.
The Growth Model: Tailored Support for Every Brand
One of YF’s standout features is its Growth Model. This isn’t a one-size-fits-all deal. Instead, it’s designed to ensure all support is best-fitting to the brand they’re working with. The data backs it up — brands working with YF don’t just grow; they thrive, smashing through growth blockers and hitting their potential faster than anyone else in the UK FMCG space.
Project Impact: Linking to Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – by accelerating brand growth and creating jobs.
- SDG 9: Industry, Innovation, and Infrastructure – through fostering innovation in FMCG.
- SDG 12: Responsible Consumption and Production – by supporting sustainable brand scaling.
- SDG 17: Partnerships for the Goals – collaborating with retailers, investors, and brands.
Why YF Stands Out in the FMCG Consultancy Space
With more experience scaling FMCG brands than anyone else in the UK, YF has nailed down the levers that make a brand successful — and those pesky growth blockers that hold others back. Their unique position in the market, combined with a deep network and data-driven insights, means they’re not just advising brands; they’re transforming the way the FMCG sector grows and innovates. It’s consultancy with a real pulse on the future.
