What Mercuri.VC Is All About
Mercuri.VC is an early-stage venture capital fund that’s all about investing where media, entertainment, and technology collide. They focus on leading pre-seed and seed funding rounds for UK startups that are pushing the boundaries of tech-driven products. These products are designed not just for businesses but also for the digital lifestyles of consumers. What really sets Mercuri apart is their hands-on, engaged approach—they don’t just write checks; they add real value to the companies they back.
The Main Benefits of Mercuri’s Approach
Here are some key figures and facts that highlight Mercuri’s unique position in the venture capital world:
- Founded in 2017 by Alan Hudson in London’s Kings Cross, a buzzing tech and innovation hub.
- First fund raised was £42 million, anchored by The Scott Trust, which owns the Guardian Media Group.
- Second fund launched in May 2023, totaling £50 million, with the British Business Bank as the cornerstone investor.
- Other limited partners include blue-chip institutions, strategics, and angel investors.
- Mercuri often takes board seats post-investment, showing their commitment to being a supportive and engaged investor.
The Story Behind Mercuri
Mercuri’s name is inspired by the Roman god of commerce and communication—pretty fitting, right? This reflects their focus on technology that transforms how people connect, create, and consume content. With a sharp sector lens on media and entertainment, Mercuri backs businesses that are redefining communication, engagement, and the infrastructure powering these experiences. Their values—integrity, equality, courage, passionate curiosity, and responsible citizenship—aren’t just buzzwords. They genuinely shape the team culture and investment process.
How Mercuri Supports Entrepreneurs
Mercuri is all about backing outstanding entrepreneurs who are at the forefront of innovation. They’re keen to see fresh ideas within their sector focus and encourage startups to pitch directly to their investment team. This open-door policy shows their eagerness to discover the next big thing in media, entertainment, and tech. Plus, their engaged approach means they’re not just investors but partners who often take board seats to help guide companies through growth.
Mercuri’s Regulatory and Legal Framework
Mercuri GP LLP operates as an English limited liability partnership and is a registered UK Alternative Investment Fund Manager (AIFM). They’re authorised and regulated by the UK Financial Conduct Authority, holding reference number 820111. This regulatory oversight ensures Mercuri operates with transparency and accountability, giving their portfolio companies and investors confidence in their governance and compliance standards.
Mercuri’s Impact on Sustainable Development Goals (SDGs)
- Quality Education (SDG 4) – Supporting tech-driven startups that enhance learning and digital literacy.
- Decent Work and Economic Growth (SDG 8) – Fueling entrepreneurship and job creation in the UK’s tech ecosystem.
- Industry, Innovation, and Infrastructure (SDG 9) – Investing in innovative media and entertainment technologies.
- Reduced Inequalities (SDG 10) – Promoting equality and responsible citizenship within their team and portfolio.
- Partnerships for the Goals (SDG 17) – Collaborating with institutions like The Scott Trust and British Business Bank to amplify impact.
How to Get in Touch with Mercuri
Mercuri is based in Kings Place, 90 York Way, London, N1 9GU. If you have a startup idea that fits their focus, they encourage sending pitch decks directly to their investment team at pitch@mercuri.vc. For general inquiries, their email is info@mercuri.vc. They’re always on the lookout for the next wave of ventures that will shape the future of media, entertainment, and technology.
