What This Project Is All About
This is a communications consultancy built for a blurred world — where strategic communication, creative campaigning, and sustainability consultancy all blend seamlessly. It’s not just about thought leadership; it’s about leadership that truly moves the needle. The project focuses on delivering award-winning work that combines expert communication counsel with deep subject-matter expertise. The goal? To create real impact across reputational, commercial, and societal dimensions. From strategic communications to creative campaigns and sustainability services, this consultancy offers a full suite of ESGP (Environmental, Social, Governance, and Purpose) solutions designed to help businesses tell better stories and make a difference.
Main Benefits and Key Highlights
Here’s what stands out about this project:
- Winner of Best Use of Social Media and/or Influencers in 2025 for the “Custard by Giggs” campaign with Oatly
- Highly Commended as Best Consultancy for Corporate or City Communications in 2025
- Shortlisted for Best Integrated Agency and Consultancy of the Year in 2025
- Recognized among the 50 Best Agencies in the UK for Consumer Marketing and Corporate Communications
- Offers a recruitment and head-hunting service led by experienced professional Jenny Pape, covering everything from co-writing briefs to onboarding talent
Strategic Communications That Make a Difference
Strategic communications here isn’t just about messaging — it’s about leadership that drives real change. The consultancy passionately believes in combining expert advice with deep knowledge of the subject matter, ensuring stakeholder communications hit the mark. Whether it’s reputational enhancement, commercial growth, or societal impact, the approach is always tailored to achieve measurable results. It’s about creating narratives that resonate and inspire action, not just words on a page.
Creative Campaigning That Brings Purpose to Life
Creative campaigns are crafted to do more than just look good. They bring a company’s purpose and values to life in ways that build both brand and business. These campaigns are designed with measurable impact in mind — from shifting reputations to influencing policy, behavior, or societal norms. Think culturally connected, entertaining, and shareable campaigns like “Custard by Giggs” for Oatly, which cleverly combined a serious message about dairy alternatives with a fun, custard-focused vibe.
Sustainability, Purpose, and Impact Services
The consultancy helps businesses become better — not just in what they do, but in the stories they tell. Services include materiality mapping, ESG benchmarking, gap analysis, training, and purpose identification. This full suite of ESGP services supports companies in aligning their sustainability goals with their business strategies, ensuring they’re not just ticking boxes but making meaningful progress. It’s about embedding purpose into the core of business operations and communications.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — through campaigns like Oatly’s carbon labelling initiative
- SDG 3: Good Health and Well-being — by addressing harmful drinking with Diageo’s “Men On A Mission” campaign
- SDG 10: Reduced Inequalities — via inclusion-focused projects like “I Am Not A Typo”
- SDG 13: Climate Action — supporting transparency and sustainability strategies for major brands like Primark
- SDG 17: Partnerships for the Goals — collaborating with foundations like Minderoo on groundbreaking plastic waste research
Insights and Thought Leadership
The consultancy doesn’t just deliver projects; it shares valuable insights and perspectives on the intersection of corporate purpose and consumer action. For example, tackling harmful drinking among older men isn’t just about responsibility — it’s a material business risk, as shown in their work with Diageo’s DRINKiQ platform. They also highlight the importance of not leaving farmers behind in food supply chains, drawing on learnings from forums like the Stockholm Food Forum. Plus, their campaigns often gain industry recognition, such as the “I Am Not A Typo” campaign being shortlisted for Best Social Purpose Campaign at the Corporate Comms Awards 2025. It’s a consultancy that’s as thoughtful as it is impactful.
