What is Naturaw?
Naturaw is a family-run company nestled near Wetherby in North Yorkshire, driven by a genuine passion for pets rather than any corporate fluff. Founded by a group of humans who truly care, Naturaw’s story began with a personal journey—when their beloved Ridgeback, Louis, struggled with chronic ear and skin infections. Switching all the family pets to a raw diet transformed Louis’s health completely; no more itchy skin or constant scratching. This experience sparked a mission: to create the best raw dog food possible, made with love, care, and a commitment to quality.
Main Benefits of Naturaw’s Raw Dog Food
Here’s why Naturaw stands out in the raw feeding world:
- Founded on real-life experience with pets and nutrition expertise (Jess completed Equine Science with modules in animal nutrition and anatomy).
- Raw food made from high welfare, ethically sourced British meat cuts.
- Packaging that’s totally compostable and plastic-free, reflecting a strong commitment to sustainability.
- First raw dog food manufacturer globally to achieve B-Corp status in 2022, scoring an impressive 92.1.
- 100% renewable energy powers their production facility thanks to a massive solar power system installed in 2023.
- Continuous growth with expanded premises and modern distribution facilities as of 2024.
The Journey to Creating Exceptional Raw Food
After a few years of retailing raw food, the team’s passion pushed them to craft something truly special—raw food they could stand behind 100%. By late 2015, Naturaw moved into their own dedicated production kitchen in North Yorkshire. Every detail, from the chunky mince made with premium British meat to the eco-friendly packaging, was carefully designed in-house. This hands-on approach ensures quality and authenticity, reflecting their deep knowledge as raw feeders themselves.
Commitment to Sustainability and Ethical Sourcing
What really sets Naturaw apart is their burning desire to do better—not just for dogs, but for the planet. Their ingredients come exclusively from high welfare UK farmers, ensuring ethical sourcing. The packaging? Completely compostable and plastic-free, reducing environmental impact. Plus, the solar power system installed on their manufacturing roof means production runs on clean, self-generated electricity. It’s a full-circle approach to sustainability that’s rare in the pet food industry.
Passion Behind the Brand
At its core, Naturaw is about people who love their pets and want the best for them. The company’s ethos is deeply human—no corporate nonsense, just genuine care and dedication. Their staff, customers, and suppliers form a passionate community that keeps the “Rawvolution” alive. This loyalty and shared vision fuel the company’s ongoing innovation and commitment to quality.
Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through sustainable packaging and ethical sourcing.
- SDG 13: Climate Action – by using 100% renewable solar energy for production.
- SDG 15: Life on Land – supporting high welfare UK farmers and sustainable meat sourcing.
- SDG 8: Decent Work and Economic Growth – fostering a passionate, dedicated workforce.
- SDG 3: Good Health and Well-being – promoting healthier pets through raw feeding.
Looking Ahead with Naturaw
With a solid foundation built on passion, expertise, and sustainability, Naturaw continues to grow and innovate. Their recent expansion into new premises with modern distribution and office spaces shows a commitment to scaling up while staying true to their values. The journey from a family’s personal experience to a globally recognized B-Corp leader in raw dog food is inspiring—and it’s just getting started. Viva La Rawvolution indeed!
