What is Athena?
Meet Athena, fashion’s first AI go-to-market assistant. She’s designed to help design, product, and merchandising teams collaborate better and launch products faster. In an industry where bringing new products to market is the make-or-break moment, Athena steps in to cut through the chaos of fragmented files, tools, and endless conversations. Simply put, Athena helps teams focus on product over process—because that’s where the magic happens.
The Main Benefit of Athena
Athena isn’t just another tool; she’s a game-changer. Here’s what she brings to the table:
- Real-time data visibility across files and teams, so everyone stays in the loop.
- Proactive alerts that keep projects on track—no more surprises.
- Automation of repetitive, manual tasks, freeing up time for creativity and strategy.
How Athena Helps Teams Collaborate
Gone are the days of juggling multiple platforms and drowning in emails. Athena centralizes communication and data, making teamwork smoother and more transparent. By connecting design, product, and merchandising teams, she ensures everyone’s aligned and moving forward together. It’s collaboration, but smarter and faster.
Use Cases That Make a Difference
Whether it’s spotting bottlenecks early or automating tedious workflows, Athena adapts to the unique needs of fashion brands. She’s there to provide real-time insights, send timely reminders, and handle the grunt work so teams can focus on what really matters—creating standout products that resonate with customers.
Trusted by Industry Leaders
Athena’s impact is already being felt across the fashion world. Industry leaders rely on her to streamline their go-to-market processes and boost efficiency. She’s not just a concept; she’s a proven partner in driving innovation and success in a fast-paced, competitive market.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – by enhancing productivity and innovation in fashion teams.
- SDG 9: Industry, Innovation, and Infrastructure – through cutting-edge AI technology improving industry processes.
- SDG 12: Responsible Consumption and Production – by enabling smarter product launches and reducing waste.
As Seen in the Press
Athena’s story has caught the attention of major publications like ELLE, Forbes, and WWD. From the awakening of fashion in Luxembourg to exclusive insights at the New York Fashion Tech Lab, Athena is making waves. Coverage highlights include:
- Forbes featuring Athena in discussions about the future of fashion tech and innovation forums.
- PI Apparel showcasing Athena’s startup pitch at key industry events in NYC and Europe.
- Silicon Luxembourg spotlighting Athena among the top AI startups worth watching.
