What is Diasen?
Diasen is more than just a company; it’s a journey—a return to the future, really. Rooted deeply in history, Diasen’s story begins in the 1920s with Lorenzo Pierantoni, a self-taught soap maker from a small town near Fabriano. Lorenzo’s passion and dedication to mastering soap production during tough times laid the foundation for what would become a legacy of innovation and craftsmanship. Fast forward through decades marked by resilience and vision, and you find Diasen emerging in 2000 as a leader in green solutions for bio-construction. This company blends tradition with cutting-edge technology, focusing on biomalts and paints made from cork and lime, reviving the Mediterranean building heritage with a modern twist.
Main Benefits of Diasen’s Approach
Diasen’s commitment to sustainable construction and green solutions brings tangible benefits, including:
- Leader in eco-friendly building materials, especially biomalts and cork-based paints
- Strong Italian roots with expanding international presence since 2010
- Innovative products that enhance insulation, waterproofing, acoustic and thermal comfort
- Focus on restoring and coating techniques that respect tradition while embracing modern needs
- A B Corp score of 117.4, reflecting high standards in sustainability and social responsibility
The Legacy Behind Diasen
The story of Diasen is deeply intertwined with family heritage and entrepreneurial spirit. Lorenzo Pierantoni’s early experiments with soap making were more than a business—they were a labor of love and curiosity. His granddaughter Angela and her husband Floriano Mingarelli carried this torch forward, founding Italsolventi, a chemical products company for construction. Floriano’s restless curiosity led him to mix seemingly incompatible materials like cork and cement, creating innovative solutions that bridged tradition and future possibilities. This spirit of experimentation and respect for heritage is what ultimately shaped Diasen’s identity.
Innovation Meets Tradition
What sets Diasen apart is its unique blend of old and new. The company’s products are inspired by Mediterranean building traditions but are updated with modern green technologies. This fusion results in bio-based materials that not only restore and protect buildings but also improve their thermal and acoustic performance. The approach is holistic—looking at construction as a living, breathing process that respects the environment and enhances human comfort. It’s a creative chemistry driven by alchemical intuition and a passion for sustainable innovation.
Growing Beyond Borders
In the first decade, Diasen focused mainly on the Italian market, staying true to its roots. But around 2010, under the leadership of Diego Mingarelli, the company set its sights on international horizons. Together with a group of young, passionate locals, Diasen began to spread its mission globally. These young ambassadors embraced the challenge of promoting green solutions and sustainable comfort worldwide. Their travels and efforts have helped Diasen become a recognized name in sustainable construction, proving that local passion can spark global change.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – through innovative green building materials
- SDG 11: Sustainable Cities and Communities – by promoting bio-construction and restoration
- SDG 12: Responsible Consumption and Production – with eco-friendly, sustainable products
- SDG 13: Climate Action – reducing environmental impact through green solutions
- SDG 15: Life on Land – preserving natural resources by using cork and lime-based materials
The Future Horizon for Diasen
Looking ahead, Diasen faces a dynamic and ever-changing horizon. The company approaches this future with the spirit of forest sailors and mountain corsairs—rooted in the Franciscan and Benedictine Apennines but ready to sail the open seas. With passion, courage, and a collective energy, Diasen continues to innovate and grow, always guided by its legacy and a vision for a sustainable, beautiful world. The journey is ongoing, and the best is yet to come…
