What is IVALO.COM?
IVALO.COM is an international fashion marketplace bringing together more than 100 sustainable fashion brands all in one spot. It’s a carefully curated selection designed to meet the needs of the modern dresser who cares about ecology, ethics, and social responsibility. But it’s not just about being green — IVALO.COM’s portfolio also shines with timeliness, urbanity, and individuality. Every brand listed goes through the IVALO.COM 360 Sustainability Validation, ensuring that only truly sustainable fashion makes it to the online store. The marketplace is super versatile, letting customers order from multiple brands at once, with products shipped directly from the brands themselves — no extra warehousing or middlemen involved.
Main Benefits of IVALO.COM
Here’s what makes IVALO.COM stand out:
- Offers over 100 sustainable fashion brands in one place
- Brands undergo a rigorous 360 Sustainability Validation
- Direct shipping from brands to customers — no intermediaries
- Curated selection focusing on style, ethics, and individuality
- Customer service available in English and Finnish
- Provides inspiring content, trend insights, and educational info
- Founded in 2015 by three Finnish friends with a passion for indie fashion
- Launched a new online store in 2019 alongside a Sustainability Framework
The Story Behind IVALO.COM
IVALO.COM started as a mobile app created by three Finnish friends back in 2015. The idea? To help fashion lovers discover emerging indie brands with a personal touch. The app eventually gave way to a full-fledged online store, but the mission stayed the same — connecting independent fashion brands with dressers who want quality and individuality. The name IVALO.COM itself carries a story: it’s borrowed from a place in Finnish Lapland, known for its pure air and breathtaking Northern Lights. The brand name reflects authenticity, purity, and a touch of northern magic — and it sounds beautiful no matter what language you speak.
IVALO.COM’s Core Values
At the heart of IVALO.COM are four key values that shape everything they do:
- Responsible: Sustainability drives their vision and mission. They’re always pushing their sustainability strategy forward, offering support and guidance to brands and customers alike. Transparency and honesty are non-negotiable.
- Holistic: Sustainability isn’t black and white. IVALO.COM takes a broad view, considering nature, animals, and humans equally. They don’t judge but guide, helping customers make choices that align with their values.
- Inspirational: They don’t just sell clothes — they inspire style. IVALO.COM blends sustainability with trendiness, offering authentic content that challenges norms and sparks new ideas.
- Quality: Quality is king. They carefully select brands focused on durability and style, test orders, gather feedback, and encourage customers to care for their products long-term.
How IVALO.COM Supports Sustainable Fashion
Since launching their new online store in 2019, IVALO.COM has been dedicated to transparency and innovation in sustainable fashion. Their Sustainability Framework is a fresh approach to evaluating brands, ensuring that sustainability isn’t just a buzzword but a measurable commitment. By connecting customers directly with brands, they cut down on unnecessary logistics and waste. Plus, their educational content helps shoppers understand the impact of their choices — making sustainable fashion accessible and exciting.
IVALO.COM’s Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 8: Decent Work and Economic Growth
- SDG 15: Life on Land
- SDG 5: Gender Equality (through ethical brand practices)
Looking Ahead with IVALO.COM
Today, IVALO.COM is more than just an online store — it’s a thriving marketplace aiming to make sustainable fashion the new normal. They want to be the world’s most trusted and largest online destination for responsible clothing. With a clear focus on quality, transparency, and inspiration, IVALO.COM invites fashion lovers to join a movement where style meets sustainability — no compromises needed. It’s about dressing responsibly, expressing individuality, and supporting a better future for the planet and its people.
