What is Capranea?
Capranea is a brand born from a unique blend of heritage and innovation, inspired by the rugged beauty of the Alps and the graceful Ibex mountain goat. The name itself comes from the Greek words ‘Capra’ meaning ‘goat’ and ‘nea’ meaning ‘new and unique’ — a perfect reflection of the brand’s mission to elevate skiwear to new heights of performance and elegance. Founded by Marc Haensli, Capranea was created to push boundaries authentically, with meaning and purpose behind every stitch. Sixteen years on, the brand continues to honor the natural world that sparked its creation, crafting apparel that’s as functional as it is beautiful.
Main Benefits of Capranea Apparel
Capranea’s approach to skiwear isn’t just about looking good on the slopes — it’s about delivering real, tangible benefits that skiers and outdoor enthusiasts can feel. Here are some key highlights:
- 16 years of continuous innovation and refinement
- Inspired by the Ibex, a symbol of strength and agility in the Alps
- Combines high performance with elegant design
- Focus on authentic, meaningful apparel that respects nature
- Durable materials designed to handle steep, challenging terrain
The Story Behind the Name
The story of Capranea starts with Marc Haensli’s fascination with the Ibex, a mountain goat known for its ability to navigate the most treacherous Alpine cliffs with ease and grace. This animal perfectly embodies the spirit of the brand — strength, agility, and elegance in harmony with nature. The name Capranea captures this essence, blending tradition with a fresh, new perspective on skiwear. It’s not just a label; it’s a tribute to the wild, beautiful world that inspired it.
Innovation at the Core
Innovation is the heartbeat of Capranea. From the very beginning, the brand has sought to push skiwear beyond the ordinary, combining cutting-edge technology with timeless design. Every piece of apparel is crafted to enhance performance while maintaining a sleek, sophisticated look. This dedication to innovation ensures that wearers don’t have to compromise style for function — or vice versa.
Heritage and Responsibility
Capranea’s heritage is deeply rooted in respect for the environment and a commitment to responsibility. The brand understands that true elegance comes with a conscience. By honoring the natural world that inspired it, Capranea embraces sustainable practices and materials wherever possible. This sense of responsibility is woven into the fabric of the brand, ensuring that every product not only performs well but also contributes to preserving the stunning landscapes that make skiing so magical.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — through sustainable materials and ethical manufacturing
- SDG 13: Climate Action — by promoting awareness and respect for natural environments
- SDG 15: Life on Land — honoring and protecting mountain ecosystems
- SDG 8: Decent Work and Economic Growth — supporting fair labor practices in production
Design Philosophy
Design at Capranea is more than aesthetics — it’s about creating a feeling, an experience. The brand’s apparel reflects a balance between rugged mountain performance and refined elegance. Every detail, from fabric choice to cut and finish, is carefully considered to ensure wearers feel empowered and connected to the natural world. It’s skiwear that tells a story, invites adventure, and celebrates the beauty of the Alps in every thread.
