What the POLO Project Is All About
Ekta, an independent design studio founded by Flore Figuière and Guillaume Deman, took on the exciting challenge of redesigning the image and website for POLO platform. This project wasn’t just about a fresh look—it was about highlighting POLO’s multiple missions, which unfold through four distinct pillars: architecture, interior design, urban planning, and labs. Each of these entities shares the same DNA but keeps its own unique synergy and autonomy. It’s a complex balance, and Ekta approached it like a conversation, embracing collaboration and transparency every step of the way.
The Main Benefit of the Redesign
The redesign brought clarity and cohesion to POLO’s diverse activities, making their multifaceted mission accessible and engaging. Here are some key facts and figures:
- Client: POLO
- Services provided: Brand identity and Digital design
- Year completed: 2022
- Partner involved: Bien à vous (web development)
- Four pillars emphasized: Architecture, Interior Design, Urban Planning, Labs
Ekta’s Collaborative Approach
At the heart of Ekta’s philosophy is the idea that every project is a conversation. They don’t just design in isolation—they engage in a generous and transparent exchange of ideas and expertise. This collaborative spirit means that each encounter is an opportunity to learn, adapt, and create something truly meaningful. It’s not just about the final product, but the journey that shapes it.
Interdisciplinarity and Sustainability in Design
Ekta’s thinking is deeply rooted in interdisciplinarity and sustainability. Their design approach is multi-layered, combining meticulous precision with inventive typography, a sharp sense of colour, and a joyful use of space and light. This isn’t design for design’s sake—it’s about crafting creations that are thoughtful, impactful, and built to last. They believe that sustainability isn’t just a buzzword but a guiding principle that informs every decision.
The Power of Subtlety and Surprise
Ekta believes you don’t have to be loud to make an impact. Sometimes, it’s the unexpected, surprising detail that leaves the strongest impression. Their work embraces beauty and a little disruption, proving that subtlety can be powerful. This philosophy shines through in the POLO project, where every element is carefully considered to create a cohesive yet dynamic identity.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 11: Sustainable Cities and Communities – through urban planning and design
- SDG 9: Industry, Innovation, and Infrastructure – by fostering innovative architectural and design solutions
- SDG 12: Responsible Consumption and Production – emphasizing sustainable design practices
- SDG 17: Partnerships for the Goals – collaboration between Ekta, POLO, and web development partner Bien à vous
Ekta’s Capabilities Beyond the POLO Project
Beyond this project, Ekta offers a broad range of capabilities that reflect their interdisciplinary and sustainable ethos. Their expertise spans brand positioning, brand identity, publishing, signage and exhibition design, digital design, concept and design consulting, and motion design. This diverse skill set allows them to tackle projects from multiple angles, always aiming for that perfect balance of precision, creativity, and impact.
