What is Stooly?
Stooly designs furniture for small spaces that is functional, stylish, cozy, and eco-responsible. Seen on TV on M6, Arte, BFM TV, and LCI, its innovative approach is all about making life simpler and more enjoyable. Originating from the concept of maximizing space in tiny urban apartments, Stooly was born from a young couple’s need to host friends without sacrificing comfort. Their journey began with a folding cardboard stool—a literal stool in English—that quickly became the inspiration for an entire line of ultra-resistant, foldable paper furniture. In today’s world, where every square meter counts, this design stands out as a practical solution to space constraints…
Main Benefits of Stooly Furniture
Stooly offers a unique combination of style, strength, and sustainability that addresses modern living challenges head-on. Its benefits can be summed up with these impressive figures and facts:
- Triple Gold Medalist at the Concours Lépine 2022
- An ingenious origami-inspired folding design that transforms the furniture effortlessly
- A unique alveolar (honeycomb) structure that reinforces rigidity and strength
- Capable of supporting up to 300 kg, proving that lightweight can also be incredibly robust
- Crafted from sustainable and recyclable cardboard, which is recycled at a rate of 65% in France
- Cardboard that can be recycled up to ten times, in sharp contrast to plastic waste recycled at only 26%
- Chosen by prestigious retailers like Galeries Lafayette, Printemps, and Monoprix for its exceptional design and value for money
Innovative Origami-Inspired Design
The art of folding isn’t just for creating intricate paper cranes; it’s the heart of Stooly’s innovation. Drawing inspiration from the traditional techniques of origami, each piece of Stooly furniture unfolds into a stable and visually appealing form. The transformation is almost magical—one moment it’s neatly tucked away, and the next, it’s a fully functional element of your living space. This design philosophy not only maximizes every inch of space but also brings a playful, dynamic energy to small homes. It’s a clear reminder that practical design can be as delightful as it is efficient…
Strength and Durability in Every Fold
Perhaps the most unexpected delight is the surprising strength of materials that might seem delicate at first glance. Stooly’s engineering leverages an alveolar, honeycomb-like structure that distributes load evenly across the entire piece, ensuring remarkable durability. This design enables the cardboard to support up to 300 kg without breaking a sweat, proving that innovation can indeed combine lightness with high performance. The construction not only meets the demands of everyday use but also stands as a strong statement in sustainable engineering. Every fold, every crease, and every connection is meticulously planned to offer users a long-lasting, high-quality product that adapts seamlessly to modern lifestyles.
Eco-Responsibility and Sustainable Living
As environmental concerns take center stage in today’s world, Stooly champions a smart, eco-friendly approach to furniture design. By choosing cardboard—a material that is not only recyclable up to ten times but also boasts a 65% recycling rate in France—the brand takes a firm stand against the prevalent use of plastic, which lags behind with only a 26% recycling rate. This commitment to sustainability resonates with anyone who wishes to make responsible consumption choices without compromising on style or functionality. The eco-conscious design proves that sustainability and high performance can coexist, offering a promising path towards a cleaner, greener future…
Smart Design for Modern Urban Living
The limited space of modern urban life calls for furniture that is as adaptable as it is stylish. Stooly’s concept transforms the very idea of small-space living by offering products that are easy to store and quick to deploy. With the ability to fold and unfold in seconds, Stooly pieces ensure that even the smallest room can be dynamically reconfigured to suit various needs—be it hosting gatherings, creating extra room, or simply adding a touch of design flair. The intelligent approach to space management makes these pieces perfect for apartments in bustling cities, proving that creativity in design can redefine everyday living conditions in exciting ways.
Project Impact on Sustainable Development Goals
- SDG 11: Sustainable Cities and Communities – Enhancing livability in compact urban spaces
- SDG 12: Responsible Consumption and Production – Promoting eco-friendly, recyclable materials
- SDG 13: Climate Action – Contributing to lower environmental footprints through sustainable design
- SDG 9: Industry, Innovation and Infrastructure – Showcasing innovation in design and engineering
- SDG 17: Partnerships for the Goals – Collaborating with leading retailers to support sustainable urban living
A New Era for Urban Living
As urban spaces shrink and the demand for intelligent design grows, Stooly emerges as a beacon of innovation and practicality. More than just furniture, each piece encapsulates a philosophy that values efficiency, sustainability, and style—a philosophy that resonates in every smart, foldable design. With selections by major retailers like Galeries Lafayette, Printemps, and Monoprix, Stooly proves that revolutionary design doesn’t have to come with a hefty price tag. It offers an accessible and highly functional solution to the challenges of contemporary urban living. In redefining what small-space furniture can be, Stooly invites urban dwellers to experience a lifestyle filled with convenience, creative expression, and environmental mindfulness… truly a modern twist on everyday living.
