What is International Brands Group?
International Brands Group, also known as IBG, stands as a global leader in the design, development, sourcing, and sales of branded sports, outdoor, uniform, and safety footwear. With over 40 years of experience and a strong portfolio of renowned footwear brands, this powerhouse has built its reputation on innovation and top-notch quality. IBG’s presence spans more than 100 countries, ensuring that its products meet the diverse needs of customers worldwide. The company’s knack for merging performance with comfort has made it a key supplier to major retailers, a professional network of distributors, and even military and law enforcement agencies on a global scale… Maintaining an unwavering commitment to international standards, IBG continues to evolve through ongoing innovation, development, and meticulous brand management.
Main Benefits of IBG
- Over 40 years of trusted expertise in branded footwear.
- Global distribution network covering more than 100 countries.
- Innovative product design championed by experienced designers and specialists.
- Strong, long-term relationships with top retailers and renowned suppliers such as Vibram, Cordura, and Michelin.
- In-house SATRA Technology laboratory ensuring products exceed international standards.
Journey through History
Tracing its origins back to 1974, IBG’s history is dotted with milestones and bold innovations. In 1974, Hi-Tec Sports was established when Frank van Wezel, driven by a profound love for sport, introduced an innovative, lightweight, and instantly comfortable Squash shoe. Fast forward to 1982, when the Magnum brand was launched after receiving a direct request from the FBI training centre, highlighting the demand for lightweight, athletic, and comfortable tactical boots. The timeline continued into 1990 with the birth of the 50 Peaks brand, supported by the mountaineer Adrian Crane, who famously climbed the highest 50 peaks across all of the USA’s 50 states. This dynamic progression eventually led to a significant change in 2011 when Ed van Wezel, son of Frank van Wezel, took the helm as CEO of Hi-Tec Sports, marking a strategic move to The Netherlands. Later on, in 2018, IBG was established through a pivotal acquisition by Ed van Wezel and AMG, which encompassed the Hi-Tec, Magnum, 50 Peaks, and Interceptor licenses across Central & South America, the Middle East, Asia, Australia, and New Zealand… The journey is as inspiring as it is influential.
Expert Design and Sourcing
At the core of IBG lies a commitment to excellence in design and sourcing. The organization boasts one of the industry’s best footwear design and development teams, bringing deep experience and specialized expertise across all footwear categories. This ensures that every design is not only innovative but also purposeful and aligned with current market dynamics. The established long-term relationships with leading material suppliers and retailers provide a robust supply chain that supports high-quality production. With sourcing capabilities primarily centered in Asia and offices in Hong Kong and China, IBG leverages a worldwide network to guarantee that every pair of shoes reflects the brand’s dedication to quality and performance.
Innovative Quality and Testing
Quality is at the forefront of IBG’s operations. The company’s products consistently meet the highest international standards, thanks in part to its in-house SATRA Technology laboratory. This accredited facility is equipped to rigorously test the physical properties of both raw materials and finished products. Such stringent testing ensures that each product is not only reliable but also exceeds industry benchmarks. Through this detailed approach to quality control, IBG provides products that are as durable as they are comfortable… It is this relentless pursuit of excellence that has positioned IBG as a trusted partner in the global footwear arena.
Commitment to Ethical Standards
IBG maintains a firm commitment to ethical, environmental, and corporate standards throughout its production processes. By carefully selecting production facilities, the company ensures that each partner is chosen based on specialization, production capacity, and compliance with strict corporate and social ethics. This thoughtful approach to production underscores a genuine responsibility to both the environment and the communities involved in the manufacturing process. Whether it is through sustainable practices or supporting fair working conditions, the company remains dedicated to upholding and promoting integrity across all levels of production.
Project Impact
- SDG 8 – Decent Work and Economic Growth: Ensuring fair and just working conditions while driving global economic expansion.
- SDG 9 – Industry, Innovation and Infrastructure: Promoting innovation in design and development, and enhancing reliable infrastructure in the footwear industry.
- SDG 12 – Responsible Consumption and Production: Upholding sustainable production practices and ensuring products meet strict environmental standards.
- SDG 17 – Partnerships for the Goals: Building lasting relationships with retailers, suppliers, and distributors to support broad-based development goals.
Global Network and Future Growth
IBG’s future outlook is as promising as its storied past. With global sales distribution headquartered in The Netherlands and a meticulously cultivated network of offices and sourcing facilities in Asia, Hong Kong, and China, the company is primed for further international growth. Its strategic positioning in key markets, coupled with the robust support of high-caliber design teams and loyal, trustworthy partners, sets the stage for continuous innovation and excellence. A focus on global expansion, quality testing, and ethical production practices ensures that IBG’s brand portfolio remains influential and competitive. Every step of the journey, every innovation, and every strategic decision reinforces the company’s reputation as a leader in the footwear industry… The path forward is one of expansion, enhanced quality, and sustained global impact.
