What the Project Is
Les 2 Vaches is a unique organic dairy project that traces its roots back to the beginnings of organic farming in the United States. Originating with Stonyfield Farm in 1983, the initiative started as a school dedicated to teaching organic farming principles, supporting farmers and their families, and protecting the environment. A handful of cows, a dilapidated barn, and a delicious yogurt recipe were all that was needed to kick off a movement that would eventually evolve into a full-fledged dairy products brand. This project, deeply embedded in the food products industry and sporting a notable B Corp score of 125.2, represents a true commitment to organic values and sustainable agricultural practices… a journey that blends heritage with modern business innovation.
Main Benefit
The main benefit of the Les 2 Vaches project lies in its dedication to promoting organic farming while ensuring that every step—from production to product design—stays true to its environmental and ethical values. Key achievements and facts underscore its significance:
- Organic conversion of farming practices that values every drop of milk.
- A commitment to ensuring that 100% of the dairy products are genuinely organic.
- Supporting hundreds of farming families and protecting over 200,000 acres from pesticide exposure.
- Being an influential model in a market where organic dairy represented less than 1% of dairy products back in 2006, now growing steadily in visibility and impact.
- Maintaining a strong identity in a market that thrives on proximity relationships and local production ethics.
Heritage and Tradition in Organic Dairy
The story of Stonyfield Farm is woven into the fabric of organic dairy. Founded by Samuel Kaymen and co-founded by Gary Hirshberg—an environmental activist, author, and entrepreneur—the initiative was born from a desire to secure the future of farming families and protect the natural world. Early struggles in milking cows and making sales calls are an integral part of this rich heritage. The transformation from a small educative center into a pioneering organic yogurt company was marked by a commitment to creating “yogurt with a conscience,” a product celebrated for its respect for nature and its ability to support organic farmers across the board.
Brand Evolution and Market Impact
Over time, the evolution of the brand led to the birth of Les 2 Vaches—a playful yet impactful spokesperson for organic dairy products. Often referred to as dairy products that advocate for a more organic world, the brand was formed not just to offer another product in the market but to serve as a platform that brings organic farming into the spotlight. Through a strategic partnership with the Danone Group and subsequent collaborations, including a remarkable exchange between Gary Hirshberg and Franck Riboud of Danone, the project has grown into an influential market player. Initially operating as Stonyfield France, it later evolved into Les Prés Rient Bio—a transition that highlights the project’s ability to stay independent while leveraging the expertise of a global giant.
Voice of Two Cows
At the heart of the project lie two charismatic cows who act as the dual voice of the brand. One, known as Savante, brings depth and educational insight into the principles of organic farming and environmental stewardship. The other cow, Pipelette, carries a sense of humor, adding a lively and approachable touch to serious topics. This clever juxtaposition of gravity and playfulness allows the message of organic and sustainable farming to resonate in a friendly, accessible manner. It is a delightful method of communication that underlines the importance of leaving a positive environmental footprint while keeping the conversation light and engaging… a testament to the project’s unique personality.
Innovative Collaboration and Business Model
Les 2 Vaches represents a harmonious blend of entrepreneurial spirit and strategic partnership. While functioning as an autonomous subsidiary with its own management and creative branding, the project benefits from Danone’s robust research and development capabilities as well as rigorous quality assurance systems. This dual approach has enabled the brand to navigate the unique challenges of a market where production methods and ingredient costs differ significantly from conventional dairy products. By focusing on local supply chains and innovative product design, the project has carved out a special niche in organic dairy, boosting the overall impact of organic agriculture on modern food consumption.
Project Impact on Sustainable Development Goals
- SDG 2: Zero Hunger – By supporting organic farmers and promoting sustainable agricultural practices.
- SDG 3: Good Health and Well-being – Through the delivery of high-quality, wholesome dairy products that enhance consumer health.
- SDG 12: Responsible Consumption and Production – By ensuring that dairy products are produced with a firm commitment to ecological values and ethical practices.
- SDG 13: Climate Action – Through methods that reduce chemical usage and protect the environment.
Global Influence and Future Outlook
From its modest beginnings to becoming an influential brand in organic dairy, the journey of Les 2 Vaches is a powerful narrative of growth, transformation, and commitment to a sustainable future. With a focus on organic principles, this project has not only supported countless farming families but has also played an essential role in expanding the reach of organic products in a traditionally conventional market. The interplay of tradition with innovation defines the essence of the project—a story that continues to inspire global change in food production. As policies evolve and consumer awareness grows, the influence of Les 2 Vaches and its successors in organic dairy is expected to extend even further, nurturing the health of the planet and its people… The future of this organic revolution remains as dynamic and promising as its origins.
