What is Flügger Group A/S?
Flügger Group A/S is an international corporation based in the Nordic region that has ebbed and flowed with history since its foundation in 1783. Originally a family-owned business, it has evolved into a publicly traded company, yet the spirit of its origins lives on through the Schnack family. Ulf Schnack took over management from his father in 1970, and today, Sune Schnack serves as CEO, continuing a long tradition of familial leadership. With an annual net revenue of approximately DKK 2.27 billion (2024/25) and around 1,700 employees on board, Flügger is known for its innovative and high-quality offerings. This is a story that spans centuries… a blend of heritage and modern business acumen.
Main Benefits and Key Figures
The company’s success is underpinned by impressive figures and a robust performance record, which are summarized here:
- Founded: 1783
- Headquarters: Rødovre, Denmark
- CEO: Sune Schnack
- Revenue: DKK 2.27 billion (2024/25)
- Listed on Nasdaq Copenhagen
- Employees: Approximately 1,700
- European production facilities across four countries
- 229 Flügger Farver stores owned by the group
- Brands and labels: Flügger Farver, Unicell Nordic, PP professional paint, DETALE CPH, Stiwex, and Yunik
European Production Footprint
Flügger Group’s presence is not confined solely to its headquarters in Denmark. Instead, it operates a total of seven factories in four different countries, producing millions of liters of water-based paints, wood protection, wallpaper adhesive, various putties, brushes, wallpaper, felt and more. The paint factory in Kolding, Denmark, established in 1970, holds the title of the oldest production unit and remains a cornerstone of the group’s manufacturing capabilities. In Sweden, three smaller facilities in Bollebygd, Bankeryd, and Bodafors add to the diverse product line, while production in Poland is divided between Gdansk—specializing in wallpaper and felt—and Wasilków, which focuses on water-based indoor and outdoor paint. The factory in Ukraine, located in Odesa, further accentuates the group’s ability to supply various product types across borders.
Expanding Through Acquisitions
Over the years, strategic growth through acquisitions has been a hallmark of Flügger Group’s journey. Flügger Organic, a facet of the company focused on organic growth, has consistently pursued opportunities for expansion—particularly in emerging markets. In November 2019, a notable strategic move involved acquiring 60% of the shares in Unicell Poland Sp. z o.o., a well-established paint manufacturer located in Wasilków, Poland. This acquisition not only broadened the product portfolio but also deepened the group’s footprint in the European market, reinforcing its commitment to sustainable and measured growth.
A Dynamic Product Range
Flügger Group A/S is recognized for designing and marketing a wide, coordinated range of decorative paints, wood protection, fillers, wallpaper, and painting tools of professional painter quality. Flügger Farver, the company’s flagship brand, remains synonymous with quality and reliability in Denmark. Beyond this, products distributed through the sales unit Unicell Nordic find their way to grocery stores and hardware stores, ensuring that Flügger’s extensive product suite reaches varied audiences across the region. The products are engineered to meet professional standards, offering both durability and consistency.
Commitment to Diversity and Sustainable Growth
A core aspect of Flügger Group’s ethos is its commitment to diversity and inclusion. The company has set clear targets for the composition of its board, management team, and overall workforce. With dedicated goals to achieve gender balance, the underrepresented gender is aimed to reach at least 40% representation on the board. This focus not only strengthens company culture but also prepares the organization for continued innovation and success. The growth strategy, underpinned by these inclusivity goals, is integrated into every facet of the group’s business operations—helping ensure that diversity remains a key driver in achieving long-term objectives.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 5: Gender Equality – Emphasizing a balanced representation on boards and management
- SDG 8: Decent Work and Economic Growth – Providing quality employment to around 1,700 employees
- SDG 9: Industry, Innovation and Infrastructure – Maintaining and expanding multiple production facilities across Europe
- SDG 12: Responsible Consumption and Production – Ensuring product quality and sustainability throughout the manufacturing process
Looking Ahead: Commitment to Future Growth
Flügger Group A/S stands as a beacon of tradition and innovation—one that has successfully navigated centuries while keeping pace with modern demands. Its strong strategic orientation, bolstered by key acquisitions, a dynamic product range, and a dedicated commitment to diversity, continues to pave the way for future growth. As the company moves forward, it remains a leader in the paint and decoration market in Denmark while expanding its influence across Europe. With the Schnack family still at the helm and a clear vision for sustainable progress, Flügger Group is all set to embrace the challenges and opportunities of the future… carving out a path that honors its storied past even as it ventures into new horizons.
