What is GoUnpackaged?
Unpackaged Founder Catherine Conway has joined with Helen Clements and Rob Spencer in establishing GoUnpackaged – a dynamic venture that partners with forward-thinking clients across the supply chain to help reduce their single-use packaging footprint. Transitioning to reusable and refillable packaging is at the heart of the project… a smart move that not only benefits business operations but also supports sustainability. The essence of GoUnpackaged lies in its clear vision to facilitate a move away from wasteful practices towards innovative, sustainable packaging solutions that protect the environment.
Main Benefits and Key Figures
The project offers a range of benefits for partners looking to transform their packaging strategies. It does so through a mix of cutting-edge services and expert research, including:
- Refillable Packaging Solutions: Award-winning, ready-for-market reuse solutions with a full service offering that help clients move quickly… offering a practical pathway to reduce waste.
- Reusable Packaging Consultancy: A bespoke consultancy enabling clients to create and develop new solutions in refill and reuse, ensuring tailored strategies for varying needs.
- Policy & Research: Evidence-based research into all aspects of reuse systems for NGOs, private and public sector organizations – a key resource for informed decision-making.
Latest Industry Developments
Recent updates highlight the project’s active presence in shaping the reuse economy. On Monday 23rd June, GoUnpackaged launched its data-driven research, “A 30%+ Reuse Future for the UK,” at The Royal Society – marking an exciting milestone. Director Catherine Conway represented the project at the REuse Economy Expo in Paris, presenting on innovative infrastructure modelling work. Alongside this, the Refill Coalition shared a detailed report on key learnings from reuse and refill trials, along with an independent Life Cycle Assessment available for download. There’s also enthusiasm as GoUnpackaged is set to feature on the AdvisoRE Board, helping to shape upcoming events and presenting further research results… not to mention Catherine’s recent invitation to join DEFRA’s new Circular Economy Task Force (CETF) to support the government in crafting a circular economy strategy for England.
The Multi-Disciplinary Expert Team
A project as forward-thinking as GoUnpackaged thrives on the combined expertise of its multi-disciplinary team. Bringing an unparalleled breadth of insight, knowledge, and experience, the team is committed to turning reuse into a commercially and environmentally successful proposition. The collective experience and diverse background ensure that every aspect of the journey – from ideation to practical implementation – is thoroughly backed by industry know-how and robust research insights.
Client Engagement and Collaboration
The invitation to engage is clear: interested partners are encouraged to get in touch and explore how GoUnpackaged can support their sustainability goals. This collaborative approach fosters a space for tailored conversations about transitioning to reuse and refill solutions. The project’s framework isn’t just about compliance or introducing new products; it’s about creating a vibrant dialogue between industry players, policy makers, and research experts. The mix of consultancy, actionable solutions, and strategic research cultivates an environment where practical ideas meet visionary outcomes.
Project Impact on Global Goals
- SDG 12: Responsible Consumption and Production – by reducing reliance on single-use packaging.
- SDG 13: Climate Action – through initiatives that lower greenhouse gas emissions associated with waste.
- SDG 9: Industry, Innovation and Infrastructure – by driving forward-thinking design in packaging and reuse technology.
- SDG 17: Partnerships for the Goals – by fostering collaborations across the public and private sectors and NGOs.
Looking Ahead and Collaborations
The look toward the future is filled with promise. GoUnpackaged builds on its solid foundation of actionable research and industry engagement to create a ripple effect across the packaging and sustainability sectors. With new projects in the pipeline and upcoming events where further insights will be shared, the project stands as a testament to the transformative power of collaboration and innovation. Prospective collaborators, policy influencers, or industry experts can anticipate further vital contributions that will support a more circular economy. As the dialogue continues, the dynamic interplay between research, consultancy, and actionable packaging solutions paves the way for a resilient, environmentally respectful future … a future where reuse is not just an option, but a standard practice.





















