What the Project Is
UNTOLD IMPACT offers a unique way to untether brands from generic advertising. It is about making advocates, not advertising; creating community, not commercials; and telling meaningful stories rather than churning out meaningless content. The project is built on the understanding that stories wield immense power – a truth both scientifically unspooled and long embraced by humanity. Every brand is full of untold stories, and this project collaborates with companies and causes to uncover these unique, bold, and barrier-breaking narratives. The aim is to transform them into films that resonate long after the credits roll… Truly, a well-told story transcends culture and cultivates a more connected, compassionate, and engaged world.
Main Benefit
This initiative brings powerful benefits that go beyond the ordinary. The key figures and facts that define the project include:
- Stories that wield immense power to change hearts and minds.
- A commitment to crafting films and episodic content that delve into themes such as curiosity, hope, creativity, purpose, and meaning.
- Expertise drawn from roots in journalism and anthropology, ensuring authenticity and depth.
- Experience gained from executing projects in over 30 countries with renowned brands like Four Seasons and The Home Depot and impactful non-profits like Water First and True Patriot Love.
- A unique, human-centered approach that has earned acclaim at film festivals across North America.
Fractional Chief Storytelling Officer
For those in need of in-house storytelling expertise without the full-time commitment, the fractional chief storytelling officer role provides an ideal solution. It acts as an extension of a brand’s own team, bringing together the strategic insight of a seasoned storyteller and the dynamism of cinematic storytelling. The process is casual, engaging, and downright exciting – as if the story itself is speaking directly to its audience. All the while, it ensures that narratives remain compelling, cohesive, and perfectly aligned with the brand’s mission.
Crafting Story Strategies and Cinematic Excellence
The project excels in both storyfinding and story strategy. It works alongside brands to build a comprehensive story strategy that identifies the strongest types of narratives and determines where and how best to tell them. Systems for story collection are then set up, helping find those unique and compelling characters that bring life to every tale. Reflecting a deep understanding of the art, its filmmaking and post-production services take films from initial concept to final cut. This award-winning team produces visually stunning content that captivates and inspires audiences, leaving viewers mesmerized as if caught in a whirlwind of imaginative storytelling.
Global Ventures and Authentic Narratives
The journey of this project is as diverse as the stories it tells. It has traveled the world, learning from remarkable filmmakers and mastering the science of storytelling over nearly a decade. From the audacious tale of kids talking themselves onto a high-school jazz band trip to Cuba, to the adventure of riding a skatepark while filming friends – where falling in love with the camera was as thrilling as any competition – the narratives have been as unique as they are authentic. Having filmed in remote tribes in Papua New Guinea, NASA’s Space Station replica, and even Canada’s oldest maximum-security penitentiary, the project proves that the best stories often come from the most unexpected places…
The Project Impact on Social Development Goals
- SDG 4: Quality Education – using storytelling to inspire learning and curiosity.
- SDG 8: Decent Work and Economic Growth – creating content that enhances brand credibility and drives meaningful action.
- SDG 10: Reduced Inequalities – fostering empathy and understanding across cultures.
- SDG 11: Sustainable Cities and Communities – uniting people through shared narratives and collective values.
- SDG 16: Peace, Justice & Strong Institutions – promoting inclusivity and dialogue through real, human stories.
The Journey Forward
The project stands as a commitment to telling real stories that make the world a better place. It bridges the gap between brands or causes and their audiences through a brilliant mix of storytelling science and filmmaking craft. At its core lies a belief that the stories found in every brand are a powerful force for uniting people around shared values, visions, and purposes. These narratives, built on compelling characters, engaging conflicts, and clear, flowing plots, have the potential to change hearts and minds… They form the backbone of campaigns that not only entertain but also inspire decisions and shift cultures.
The journey is ongoing and ever-evolving, harnessing the energy of global travels, the dynamism of remote collaboration, and the beauty of a human-centered approach. With roots deeply embedded in journalism and anthropology, the project continues to explore distinct cultural landscapes with empathy and diplomacy. It is not just a production company but a movement towards telling authentic, impactful stories that resonate with global audiences. Renowned for its creative and courageous handling of narratives, the project is proof that a well-told story is more than just content – it is a lifeline to a connected, understanding, and compassionate world.
