What is Coco Malou?
Coco Malou stands for feminine, sustainable lingerie & swimwear, lovingly sewn in Portugal from eco-friendly materials. For every set sold, a tree is planted together with WeForest… Coco Malou is a young lingerie brand aiming to make the fashion industry a little better. The brand focuses on fair production, resource-saving materials, and timelessly beautiful designs while embracing a transparent, high-quality, and simply beautiful aesthetic. Founded in June 2019 by Corinna, who continues to passionately lead the brand as CEO and designer, Coco Malou proves that sustainable fashion can be as enticing as it is responsible.
Main Benefits of the Brand
Key figures and facts that illustrate the strengths of Coco Malou:
- 100% eco-friendly materials, including biodegradable TENCEL™ Lyocell and recycled lace.
- Ethical production in Portugal and Germany with a commitment to fair production standards.
- A new generation of Fair Fashion supported by a proud membership in Fashion Revolution.
- Sustainable swimwear added to the collection in 2021, expanding the brand’s commitment.
- For every set sold, a collaborative effort with WeForest ensures a tree is planted.
Ethical Roots and Production
The roots of Coco Malou run deep into the ideals of ethical and fair production. Lingerie and loungewear are carefully produced in Germany and ethically manufactured in Portugal, ensuring that every piece reflects the commitment to sustainable practices. This approach is not only about using the best materials and innovative designs but also about creating a positive impact on both people and the planet… Every detail, every stitch, resonates with a promise made to produce fair, sustainable lingerie.
Innovative Sustainable Materials
The heart of Coco Malou’s production lies in its thoughtful selection of materials. Using biodegradable TENCEL™ Lyocell and the finest lace made from recycled yarn, every piece of underwear or swimwear stands as proof that eco-friendly choices can be aesthetically pleasing. Even when it comes to fabrics, there is a dedication to maintaining a balance between comfort, beauty, and environmental responsibility. The utilization of resource-saving production methods guarantees that each design is not only alluring but also kind to the Earth.
Exploring The Lingerie Collection
Coco Malou offers a variety of items that cater to different tastes and needs, all with an emphasis on fair and sustainable production. The collection includes padded bralettes with removable pads, wireless bras, bikinis, swimsuits, lace slips, strings, and panties. Additionally, a charming range of lace tops and camisoles is available – perhaps the perfect gift for a loved one or just a well-deserved treat… The lingerie and swimwear embody sensuality and comfort in equal measure, allowing every wearer to feel both beautiful and empowered.
Environmental and Social Impact
- SDG 5: Gender Equality – Empowering women with a range of beautifully designed undergarments.
- SDG 8: Decent Work and Economic Growth – Supporting ethical production practices that ensure fair working conditions.
- SDG 12: Responsible Consumption and Production – Using resource-saving materials and sustainable processes.
- SDG 13: Climate Action – Contributing to climate solutions by planting a tree for every set sold with WeForest.
The Future of Fair Fashion
Coco Malou sets a new standard for the fashion industry. By combining sustainability with sensual design, the brand challenges traditional norms and pushes for a fair, transparent future in fashion that prioritizes the planet and its people. The focus on ethical production, resource conservation, and social responsibility creates not just a line of lingerie or swimwear, but a movement towards a more thoughtful, balanced industry. With free shipping to Germany on orders over €100 and a dynamic blend of comfort and style, Coco Malou continues on its path to revolutionize fashion… making it clear that every purchase is a step towards a more sustainable world.
