What is Once Upon a Farm?
Once Upon a Farm has made it its mission to make doing better—and eating better—easy. This innovative project offers delicious and nutritious snacks and meals for babies to big kids. Born from a heartfelt need for more nutritious, convenient, and delicious baby food options that simply weren’t available at the local supermarket, the concept quickly evolved into a revolutionary idea in childhood nutrition. The brand prides itself on delivering farm-fresh flavor right to fridges, freezers, and pantries everywhere. A bold vision combined with a dedication to everyday well-being promises to change how families approach mealtime. It’s all about easy, healthy eating that feels natural… and truly satisfying.
Main Benefits and Key Facts
- Founded in 2015 by Cassandra Curtis and co-founder Ari Raz.
- Inspired by the need for nutritious baby food created for a real daughter.
- Joined forces with industry legend John Foraker and philanthropist Jennifer Garner for a next-generation approach.
- Now available in more than 13,000 stores across the nation.
- A growing product portfolio includes organic, farm-fresh snacks and meals for babies and big kids.
- First clean label baby food and snack brand, delivering quality with every pouch.
Founding Story and Inspiration
In 2015, a personal journey and necessity ignited a remarkable founding story. Cassandra Curtis originally set out to create more nutritious baby food not readily available in her local market. After experimenting with her own recipes and selling the very first cold-pressed baby food at retail, a passionate drive to provide better food for children emerged. Soon after, an alliance was formed with industry titan John Foraker and the admired actress, philanthropist, and dedicated mom Jennifer Garner. Their collaboration transformed an earnest idea into a movement—a mission deeply rooted in improving childhood nutrition and making every first bite count. At its heart, Once Upon a Farm is about creating clean, farm-fresh, and thoughtfully sourced meals for families.
Farmer Jen’s Family Farm Inspiration
A particularly charming element of the project lies in the heritage of one of its co-founders. Jennifer Garner’s century-old family farm in Locust Grove, Oklahoma, serves as a wellspring of inspiration for some of the company’s favorite recipes. This farm legacy resonates with the brand’s commitment to fresh, natural ingredients. The connection to a longstanding agricultural tradition reinforces the promise of quality and authenticity in every product. The anecdote of family ties to the land adds an emotional, natural twist, reminding everyone how tradition meets modern innovation to create the best for little ones and big kids alike.
The O’Farm Standards and Commitment
The foundation of this project is underpinned by a set of high standards that ensure every recipe is crafted with care. The O’Farm Standards set a rigorous framework: sourcing is taken seriously, and the commitment to cleanliness goes beyond mere heavy metal testing. It is an intentional design of every recipe, keeping little ones in mind and acknowledging the importance of those crucial first bites. The drive to make daily improvements in childhood nutrition is not just a slogan—it is a promise. Every ingredient is carefully selected, every recipe thoughtfully balanced, and every product produced is a testament to a commitment to healthy eating. Entwined in these standards is a pledge to provide A Million Meals to kids in need, a step that underlines the broader vision of caring for the whole community.
Project Impact and SDGs
- SDG 2: Zero Hunger – By offering nutritious, accessible food options, the project contributes to the global effort to end hunger.
- SDG 3: Good Health and Well-being – Emphasizing clean, farm-fresh ingredients supports healthier diets for children and families.
- SDG 12: Responsible Consumption and Production – With sustainable sourcing practices, the initiative drives responsible production and consumption patterns.
The Clean Label Revolution
Once Upon a Farm stands as the first clean label baby food and snack brand that truly brings farm-fresh flavor to everyday life. With its organic baby food pouches and a collection of meals and snacks crafted for on-the-go lifestyles, it has become a staple among lunchbox faves across the nation. The simplicity and transparency of the ingredients appeal to modern families, creating confidence that every product is not only delicious but also genuinely beneficial to a child’s growth and development. This commitment to a clean label revolution isn’t about trendiness—it’s a dynamic shift towards clearer, simpler, and healthier eating habits. The blend of innovation, genuine care, and a deep respect for tradition makes this story both compelling and heartwarming… highlighting a new era in childhood nutrition.
