What is Full Harvest?
Full Harvest is a buyer supplier marketplace connecting commercial produce buyers and sellers directly from the farm. The platform offers access to all grades of produce—from USDA Grade 1 to off-grade and surplus—available on spot, program, or contract terms. It provides buyers with the opportunity to purchase fresh produce with operational efficiencies that reduce sourcing time by up to 95% and offers sellers the chance to earn incremental revenue for the produce already grown. With produce, data, and documentation all in one place, Full Harvest makes the entire process simpler… and more efficient.
Main Benefits and Key Highlights
Key features and benefits include:
- Earn More: Incremental revenue for produce already grown.
- Sell More: A nationwide network of buyers accessible in seconds.
- Save Time: Up to 95% reduction in sourcing time.
- Lower Costs: Competitive pricing from top-tier, nationwide growers.
- Operational Efficiencies: Quickly see available produce and prices.
- Bottom Line Improvements: Centralized sourcing meets contract and spot buy needs.
- Sustainability Goals: Reduced environmental carbon footprint by purchasing from a large selection of imperfect and surplus produce.
- All Grades of Produce: Access everything from organic and conventional USDA Grade 1 to off-grade produce.
Platform Capabilities and Features
The marketplace is divided into several sections for ease of navigation. For buyers, it is a one-stop solution, offering direct-from-farm produce along with detailed insights via insightful articles on the blog and extensive FAQs. For sellers, it provides access to a nationwide network of commercial buyers that are just a click away. Resources such as the Verified Rescued Produce™—the industry’s first third-party audit and verification process—ensure reliability while transforming the way produce is sourced. The platform also presents a host of additional content, including press coverage and an informative “Our Story” section that explains the vision behind Full Harvest.
User Experience and Marketplace Navigation
The experience on Full Harvest is built for speed and clarity, providing a dynamic and conversational interface that feels almost intuitive in its simplicity. Browsing the available produce feels engaging—buyers can quickly zero in on produce availability, while sellers have their entire network at their fingertips. The platform’s layout, featuring distinct sections like FAQs for quick answers and a blog for in-depth exploration, creates a seamless journey. This marketplace isn’t about endless clicks; it’s about making produce sourcing and selling easier, faster, and, dare say, even a little fun.
Innovative Approach to Food Waste Reduction
At its core, Full Harvest is driven by a vision of 0% food waste and 100% “Full Harvests.” The initiative aims to reinvent the produce supply chain by leveraging technology to bring the industry online for the first time ever. The idea is simple but revolutionary—securing every edible piece of produce for consumption, even those that are surplus or off-grade. This approach not only helps businesses lower their costs and boost margins but also plays a significant role in sustainability. It’s an innovative solution that offers a practical answer to some of the biggest challenges in food distribution…
Project Impact on Sustainable Development Goals
- SDG 2 – Zero Hunger: By maximizing resource use and reducing waste.
- SDG 12 – Responsible Consumption and Production: Promoting a system that supports efficient use of produce.
- SDG 13 – Climate Action: Lowering the carbon footprint through optimized supply chains.
- SDG 8 – Decent Work and Economic Growth: Connecting growers with buyers to stimulate business growth.
Industry Recognition and Future Outlook
Full Harvest has earned recognition from some of today’s leading publications and institutions. The platform has been featured in Newsweek, Fortune, NYSE, Financial Times, The Economist, Forbes, Fast Company, and Entrepreneur Magazine. This level of recognition not only highlights its strengths but also paves the way for future innovations in the produce supply chain. The marketplace is seen as a game changer, creating an ecosystem that supports robust, sustainable, and efficient produce sourcing. With a vision to revolutionize the industry, Full Harvest remains at the forefront of transforming how produce is bought and sold, ensuring that every harvest is as full as it can be.
