What the Project Is
Thinks is a global insight and strategy consultancy that combines pioneering research skills with outstanding thinking to help clients make better decisions, drive positive behaviour, communicate more persuasively, and engage more effectively. Founded in 2010, this consultancy has built a stellar client list spanning global brands and businesses, governments, and leading charities. The approach is all about fostering deep and long-lasting client partnerships with an unwavering commitment to going the extra mile. This project is about tapping into insight-based strategic counsel at the highest levels – it serves CEOs, Boards, Secretaries of State, and Ministers… all while keeping the integrity of the research in focus.
Main Benefits
- Founded in 2010 with a proven track record.
- Global client list including renowned brands, governments, and charities.
- Employee-owned business that is both a certified B-Corp and an MRS Company Partner.
- Delivers insight-based strategic counsel that permeates the highest echelons of leadership.
- Offers candid strategic counsel, telling it like it is even when that’s hard to hear.
About Values and Approach
At the heart of the methodology lies a set of values that bring the project to life every day. Integrity is paramount – the approach is to provide honest, straightforward guidance, even when the truth might be a bit tough to swallow. Bravery and agility are evident in the willingness to tackle challenges that others might shy away from, regardless of the niche audience or complex topics involved. The inclusive nature of the work ensures that a vast range of voices are heard, helping clients see, hear, and understand those they affect. Excellence emerges from a constant challenge to get the most out of every project, ensuring the delivery of fantastic work that truly makes a difference to client objectives… all of which gives the consultancy its unique edge.
Case Studies and Experiments
Some of the most compelling aspects of the project are reflected in its featured case studies. One such example is the experiment addressing disinformation online – an endeavour that meaningfully reduced the amplification of election disinformation. Another intriguing case study is the great self-driving experiment, where leading research has seen self-driving vehicles brought to Alnwick. These cases not only highlight the innovative spirit of the consultancy but also showcase an ability to handle complex issues with both precision and creativity.
Insight Reports and Blog Highlights
The project is enriched by a wealth of insight reports and engaging blog posts that capture the nuances of public sentiment and behavioural shifts. Among the featured reports, the “Mood of the Nation Update – May 2025” reveals that more than half of people who voted Labour in July are contemplating a switch to the Liberal Democrats or the Greens at the next general election. Another report, “Mood of the Nation – February 2025,” reflects on voter sentiment six months into the Labour government’s tenure with a decisive majority in the House of Commons. Complementing this are the Social Impact Report 2023 and the Thinks Insight Election Diaries, both of which offer an in-depth look into what drives electorates… and how strategies can effectively pivot in response. Meanwhile, blog posts cover a broad range of topics – from inclusive practices in quantitative research and the art and science of behavioural experiments to a deep dive into how deliberative engagement can improve outcomes.
Engaging Client Partnerships and Thought Leadership
There is a clear emphasis on engaging client partnerships based on trust and a shared vision for positive change. The strategic counsel provided has proven invaluable to top decision-makers and spans varied sectors, including politics, finance, policing, and social impact. A blend of thought leadership and robust research methodologies helps in delivering solutions that are not only insightful but also tailored to each client’s unique needs. In essence, the project serves as a catalyst for transformative decisions… and the ongoing quest for excellence in insight-driven strategy.
Project Impact
- SDG 10: Reduced Inequalities – by fostering inclusivity and working with a diverse range of voices.
- SDG 11: Sustainable Cities and Communities – through its civic engagement and addressing public challenges.
- SDG 16: Peace, Justice and Strong Institutions – by offering candid and strategic counsel that supports robust governance.
- SDG 17: Partnerships for the Goals – demonstrated by building long-lasting, impactful client partnerships.
Future Directions
Looking forward, the project continues its commitment to making a difference by placing the people who matter most at the heart of decision-making. The insights derived from robust research and the engagement of diverse voices highlight a future where strategy and social good go hand in hand. Whether it’s through groundbreaking experiments like addressing disinformation online or through reflective studies on political behaviour and voter sentiment, the consultancy’s future directions remain dynamic and ever-evolving. The emphasis on excellence, balanced with courage to innovate and a natural, conversational approach to problem-solving, set the stage for ongoing transformation. There’s a call to continue the dialogue and seize opportunities for deep, impactful change – a clear invitation for those who care about strategic progress to take part in this journey.
