What is Zauberformel?
Zauberformel is all about bringing healthy enjoyment and well-being straight to your cup and plate. Imagine Vital Spices and Vital Lattes that blend aromatic flavors with ingredients that truly benefit both body and mind. These products are carefully crafted from fairly traded, organic ingredients and lovingly handmade in Switzerland. It’s not just food; it’s a lifestyle choice for foodies, health-conscious folks, and anyone looking to make a positive impact on the world.
The Main Benefit of Zauberformel
At its core, Zauberformel offers a unique combination of vitality and enjoyment. Here’s what makes it stand out:
- Organic raw materials sourced regionally whenever possible
- Fair trade and social values embedded in the entire supply chain
- Handcrafted products made with care in Switzerland
- Focus on quality over quantity to ensure fairness for all parties involved
- Products designed to promote a healthy and balanced lifestyle daily
The Story Behind Zauberformel
In today’s fast-paced world, people are drifting away from nature, but nature holds the key to balance and well-being. Zauberformel was founded by three friends—Julia and Marco Krumm and Halil Caprak—in Basel, Switzerland. Their mission? To bring natural vitality back into everyday life. They dive deep into research to find out how to support a vital lifestyle, blending health and enjoyment in a way that feels natural and inspiring.
Social Production and Fairness
Zauberformel isn’t just about great products; it’s about doing good. The entire supply chain and production process respect social, fair, and solidarity values. They partner with social institutions like the BEWO cooperative in Bern and Lebenshilfe in Lörrach, giving meaningful work to people who might otherwise struggle to find a place in the regular labor market. Fairness is key—everyone involved is treated with respect and dignity.
Organic and Natural Commitment
All ingredients come from organic farming, with a strong preference for regional sourcing. Because these are pure natural products, you might notice slight variations in color—just a little reminder that nature is wonderfully unpredictable. This commitment to organic and natural ingredients ensures that every cup and plate is packed with genuine vitality and goodness.
Zauberformel’s Impact on Sustainable Development Goals
- SDG 3: Good Health and Well-being – promoting a balanced and healthy lifestyle
- SDG 6: Clean Water and Sanitation – partnering with Viva con Agua Switzerland to support clean drinking water initiatives
- SDG 8: Decent Work and Economic Growth – supporting social institutions and fair labor practices
- SDG 12: Responsible Consumption and Production – focusing on organic, fair trade, and sustainable sourcing
- SDG 15: Life on Land – sourcing ingredients from organic farming to protect ecosystems
Why Zauberformel Does What It Does
The passion behind Zauberformel is simple: a love for a healthy, balanced diet that shapes everyday life. The founders wanted to create something that could be used daily—something that helps everyone improve the way they eat. Their motto says it all: Spice up your health! Plus, they’re deeply committed to social good, partnering with organizations like Viva con Agua Switzerland to ensure that clean drinking water is available to all. Because, really, everything starts with clean water.
