What is World of Pi?
World of Pi is all about empowering manufacturers to extend the lifespan of their products and unlock exciting new sustainable business opportunities. Imagine a world where products don’t just get tossed out but live on, evolving with their owners and creating value over time. That’s exactly what World of Pi aims to do by connecting manufacturers, products, and people through a unique digital identity called Pi. Each product gets its own Pi, a digital passport that users can access by scanning a QR code or chip with their smartphone. This opens up a world of information and services — from ordering spare parts to reselling the product directly on the manufacturer’s recommerce platform. It’s a fresh take on sustainability, blending technology and circular economy principles to keep products in use longer and reduce waste.
Main Benefits of World of Pi
Here’s the lowdown on why World of Pi is a game-changer:
- Manufacturers can easily implement the EU’s Digital Product Passport (DPP) starting in 2027, meeting new regulations on product origin, material composition, repair info, and environmental impact.
- Products stay connected to their makers even after sale, making it simple to retrieve and recycle them when no longer needed.
- White-label recommerce platforms let manufacturers profit from every resale — whether by private individuals, dealers, or companies.
- Customers get seamless access to warranty services, spare parts, repairs, and resale options — all controlled by the manufacturer.
- Products become storytelling channels, where owners can upload photos, videos, and service histories, turning each item into a unique media experience.
- Real-time lifecycle insights boost transparency and efficiency, helping companies stay competitive.
- Anti-counterfeiting measures like holograms protect original products and make resale safer.
Facing Challenges and Seizing Opportunities
Manufacturers today are caught between rising raw material prices, scarce resources, and tightening environmental regulations. At the same time, demand for used products is booming — even in the B2B space. The shift from a throwaway economy to a circular economy isn’t just a trend; it’s inevitable. But here’s the catch: how can manufacturers stay profitable when sustainable actions often mean selling fewer new products? World of Pi offers a smart answer by creating value beyond the first sale, turning products into ongoing revenue streams and sustainable assets.
How Pi Creates Value and Shapes Circles
Pi isn’t just a digital ID — it’s a gateway to a whole ecosystem. When users scan the product’s QR code or chip, they unlock a suite of services and information. Need spare parts? Check. Want to resell the product? Easy. Owners can even add their own content, making each product a living story. This digital product passport connects manufacturers directly with their products and customers, enabling new business models like recommerce and repair services. It’s a win-win: customers enjoy longer-lasting products, and manufacturers tap into fresh revenue streams while promoting sustainability.
Building the Future with Cutting-Edge Tech
World of Pi rides the wave of the new generation internet — Web3, SaaS, and Artificial Intelligence — to deliver a platform that’s future-proof, scalable, and user-friendly. This isn’t just about keeping up with tech trends; it’s about leveraging them to elevate business processes and secure a competitive edge in a fast-changing digital world. The platform’s adaptability means manufacturers can easily meet evolving regulations and customer expectations without missing a beat.
Project Impact: Aligning with the Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure — fostering innovation in manufacturing and digital solutions.
- SDG 11: Sustainable Cities and Communities — promoting sustainable consumption and production patterns.
- SDG 12: Responsible Consumption and Production — enabling circular economy practices and reducing waste.
- SDG 13: Climate Action — supporting environmental responsibility through extended product lifecycles.
- SDG 17: Partnerships for the Goals — collaborating with diverse allies to drive systemic change.
From Design Industry Roots to Circular Economy Champions
Born from the design industry and built with the most innovative IT minds, World of Pi started as part of the problem — pushing new furniture and design products to market. Today, it’s all about keeping products and materials in cycles, promoting circular economy principles, and protecting the environment. By turning products into digital experiences and sustainable assets, World of Pi is helping manufacturers rethink their role in a world that demands more responsibility and less waste. It’s a bold step toward a future where design, technology, and sustainability go hand in hand.





















