What is the Wild Clouds Project?
Wild Clouds is a fresh take on clothing that goes beyond just looking good. It’s about sustainability, longevity, and versatility—all wrapped up in playful, genderless designs. Born in 2021 as an independent, female-owned business, Wild Clouds crafts seasonless, plastic-free, and 100% vegan garments in London and India. The focus? Using the most sustainable materials and production methods to minimize waste while creating clothes that feel magical and last for years. Think whimsical prints paired with practical silhouettes, designed to be accessible and thoughtful for everyone.
Main Benefits of Wild Clouds
Here’s what makes Wild Clouds stand out:
- 25% of garments in 2024 were made from deadstock fabric—surplus materials given a second life.
- 97% of production offcuts in London are reused for children’s clothing and accessories.
- All clothing is plastic-free, right down to the thread—no polyester or microplastics here!
- Two years of free repairs offered, plus ongoing support with spare parts and advice.
- Committed to net-zero emissions by 2030 through the SME Climate Hub and the UN Race to Zero campaign.
- For every purchase, 100 square meters of rainforest is protected via partnership with One Tribe.
Commitment to Circularity and Low Waste
Wild Clouds takes circular fashion seriously. Waste is minimized at every step—from clever pattern cutting to reusing offcuts and avoiding plastic packaging altogether. Small batch production means no overstock piling up, and garments are designed to last with robust materials and French seams. When clothes reach the end of their life, they’re fully compostable or can be sent back for reclamation and recycling. Plus, there’s an exciting project in 2025 aimed at making even better use of offcuts in India. Circularity isn’t just a buzzword here—it’s a core value.
Organic and Low Impact Fibres
Protecting biodiversity and supporting communities is at the heart of Wild Clouds’ fabric choices. Every fibre used is 100% low impact and natural. Cotton is either deadstock or certified organic (GOTS or OCS), and linen is chosen for its fast growth without extra irrigation or synthetic fertilizers. Even the threads and trims are natural, organic, and Oeko-Tex 100 certified. This means the entire garment—from fabric to finish—is crafted with care for the planet and people.
Inclusive and Ethical Approach
Wild Clouds believes sustainable fashion should be accessible, not a luxury. Prices are kept reasonable, and the collection is mostly genderless, designed to flatter all body shapes and ages. For those needing special fits or sizes outside the range, a made-to-order service is available. Ethical marketing is a must—no digital enhancements on models, real people shown in all their natural beauty, and a commitment to diversity and transparency. The brand also ensures fair pay and safe working conditions, with suppliers audited annually to uphold these standards.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through circularity and low waste practices.
- SDG 13: Climate Action – commitment to net-zero emissions by 2030 and reduced carbon footprint.
- SDG 15: Life on Land – rainforest protection via tree planting partnerships.
- SDG 8: Decent Work and Economic Growth – living wages and ethical supplier practices.
- SDG 10: Reduced Inequalities – inclusive sizing and diverse representation.
Supply Chain and Production Ethics
The Wild Clouds journey starts just minutes from their South London HQ, allowing close collaboration and quality control. Skilled workers there earn at least the London living wage. The brand also partners with Future Moda in India, a family-run business committed to social and environmental responsibility. Small-batch production keeps fabric waste low and carbon footprints smaller. Suppliers must adhere to a strict Code of Conduct covering diversity, human rights, living wages, and environmental policies, with regular audits to ensure compliance. It’s a transparent, responsible supply chain built on trust and shared values.
