What is WEHVE?
WEHVE is a unique brand that weaves together tradition, sustainability, and craftsmanship into every piece it creates. Founded in 2014 by Gesine Holschuh in the charming village of José Ignacio, Uruguay, WEHVE is all about preserving the rich, ancestral art of weaving. It’s not just about making beautiful cardigans, kaftans, and blankets — it’s about honoring the heritage of Merino wool and the skilled hands that transform it. Each item is hand-loomed from pasture-roaming sheep’s Merino wool, hand-dyed in vibrant colors, and thoughtfully blended with natural fibers like silk, cotton, and cachemire. The brand’s heart beats for sustainability and ethical production, making sure every step respects the planet and its people.
Main Benefits of WEHVE’s Approach
WEHVE stands out for its commitment to quality, tradition, and sustainability. Here are some key highlights:
- Free shipping worldwide with DHL Express, making luxury accessible.
- Supports a wide range of currencies, including EUR, USD, GBP, AUD, CAD, JPY, and many more, catering to customers globally.
- Uses 100% natural materials — Merino wool, silk, cotton, and cachemire — all ethically sourced.
- Hand-dyed, hand-loomed products that celebrate vibrant colors and timeless designs.
- Strong focus on sustainability, with ongoing efforts to improve and adapt to fashion industry priorities.
- Collaborates with weaving collectives and Merino sheep farmers in Uruguay, supporting local communities.
The Story Behind WEHVE
It all started with Gesine Holschuh’s love for Uruguay’s vast plains and its exceptional Merino wool. After traveling extensively and connecting with local weaving collectives and sheep herders, she was inspired to create something that honors these traditions while pushing for sustainability. Gesine’s background — an MBA from INSEAD and over a decade of experience blending social impact with business — shines through in WEHVE’s mission. The brand is a beautiful fusion of history, craftsmanship, and a deep respect for the environment.
WEHVE’s Commitment to Sustainability
At the core of WEHVE’s philosophy is a dedication to sustainability. This isn’t just a buzzword here; it’s a continuous journey. The brand embraces ancient weaving techniques and natural materials, ensuring that every product is kind to the planet. They openly acknowledge that sustainability is a work in progress, always seeking to learn, improve, and adapt. This honest approach resonates with customers who want to make mindful choices without compromising on luxury or style.
How WEHVE Connects with Its Audience
WEHVE’s pieces aren’t just products; they’re companions for life. The brand partners with exquisite boutiques and hotels worldwide, reaching discerning customers who appreciate timeless, cozy, and luxurious items. Through social media channels like Facebook, Instagram, and Pinterest, WEHVE shares its story and craftsmanship, inviting followers to join the journey. This connection goes beyond commerce — it’s about building a community that values heritage, quality, and sustainability.
WEHVE’s Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth — supporting local artisans and farmers.
- SDG 12: Responsible Consumption and Production — using natural, sustainable materials.
- SDG 13: Climate Action — minimizing environmental impact through ethical practices.
- SDG 5: Gender Equality — emphasizing women’s empowerment in the supply chain.
- SDG 15: Life on Land — promoting sustainable farming and animal welfare.
Contact and Follow WEHVE
For those interested in learning more or reaching out, WEHVE can be contacted through Fosbury & Sons at Chaussée de la Hulpe 185, 1170 Brussels, or via email at info@wehve.com. Stay connected and inspired by following WEHVE on Facebook, Instagram, and Pinterest, where the brand shares its latest creations and stories from the weaving world.
