What is WeAre8?
Social media that unites people to change the world – that’s the bold vision behind WeAre8. Originally, social media was established to connect people, but over time it fueled unprecedented isolation and division. Toxic algorithms now control what people see and feel, pushing more ads into feeds and less genuine connection. WeAre8 stands as the People’s Platform, designed to shift the power of big tech back into the hands of citizens—love not hate, unity not division, freedom not control, citizens not users. This is a unique initiative in the advertising and market research industry with a bcorp score of 89.8, built around the core principles of ad distribution, media, and advertising.
Main Benefits of WeAre8
Key facts underline the transformational potential of this platform:
- Redirects money from advertisers to people, publishers, non-profits, and planet projects.
- Eliminates anonymity and hate while encouraging positive, engaging interactions.
- Offers a decentralized model that questions traditional tech ownership.
- Paves the way for a massive social workforce—arguably the largest unpaid, yet impactful, community ever.
- Harnesses innovative technologies like a Generative AI media buying engine.
Innovative Advertising & Market Research
The WeAre8 project re-architects advertising capital flows so that funds transit through to everyday people instead of filling a few social tech giants’ pockets. By redesigning how advertising revenue is distributed, the platform not only transforms how ads are served but also empowers its network to benefit directly from the advertising economy. This fresh approach resonates well in an environment where traditional models have long dominated. It’s like watching big change unfold gradually, as the new social order begins to spread its roots.
Transforming Social Media Safety
The platform takes social media safety seriously, tackling toxic content and controlling algorithms head on. In a world where the addictive pull of engineered feeds often causes more harm than good, WeAre8 emerges as a safe haven. Collaborations with partners like World Rugby further cement the initiative’s commitment to safeguarding fans and players alike. By focusing on safety and transparency, the platform creates an environment where content is filtered to ensure that only positive and unifying messages prevail. It’s a fresh start, driven by the determination to redefine what online engagement really means.
Re-architecting Social Media Capital Flows
A new era of social technology shines through with WeAre8’s centralized wallet system. This innovation has restructured financial movements so that a significant portion of advertiser revenue is shared with its community—from individuals to publishers and charitable initiatives. This sharing model ensures that the benefits are not confined to a select few, but rather spread widely to induce real change. Every interaction on the platform holds the potential to support real-world projects, like ending the water crisis and transforming children’s access to education. It is a dynamic shift in social media economics, where value is genuinely returned to its end users.
Driving Impact Through United Purpose
- SDG 4: Quality Education – Providing free data and phones to 500 million children in India opens doors to educational and entertaining content.
- SDG 6: Clean Water and Sanitation – The collective power of just 4% of the global population (320 million people) can fund and build 400 desalination plants in a single year.
- SDG 10: Reduced Inequalities – Redirecting ad revenue to the people helps level the playing field, ensuring broader access to resources and opportunities.
- SDG 17: Partnerships for the Goals – Strategic alliances with organizations such as Magnite, World Rugby, and Breeze Airways exemplify a commitment to collaboration for a better future.
Zoe Kalar: A Visionary Leader
At the helm of this transformative project is Zoe Kalar, formerly known as Sue Fennessy. With over 35 years of experience in building transformational companies, Zoe’s leadership is the engine behind this revolution. Her mantra, “Everything is possible,” underlines a career filled with innovation and a relentless drive to transform social media as we know it. Having lived in major cities like Shanghai, Singapore, New York, and London over the past 25 years, Zoe brings an international perspective and creative energy that fuels WeAre8. Her dedication to eliminating toxicity and fostering unity is not just a professional commitment—it’s a passionate mission to elevate humanity and solve some of the biggest challenges in the world.
