What Is Viastory?
Viastory is a B Corp certified agency, proudly holding a score of 98.5, led by the expertise of Toos Hofstede and Luc Wassen. This agency thrives on the fusion of creative strategy and strategic creativity, crafting story-driven growth for companies and organizations. Rooted in Limburg, Viastory specializes in strategy, storytelling, campaigns, creative consultancy, and sustainability. Their work isn’t just about market success—it’s about making a meaningful impact in the world.
Main Benefits and Key Figures
Viastory’s approach delivers tangible results and meaningful partnerships. Here are some highlights:
- B Corp recertification score: 98.5 points (an increase of 12.2 points since 2020)
- Over 14,500 volunteers engaged in the seventh edition of Maas Cleanup
- Collaborations with leading institutions like VISTA College, Nextview Consulting, and 3W Real Estate
- Development of impactful campaigns such as Nature Power for flood safety in South Limburg
- Strong presence in the Limburg region, focusing on sustainability and social responsibility
Story-Driven Growth in Action
Viastory’s work with VISTA College is a perfect example of their story-driven approach. In 2020, they crafted a unifying narrative that not only shaped education and policy but also influenced employment strategies. The story ‘We see you’ became a guiding light for finding and retaining colleagues, showing how storytelling can extend beyond marketing into the heart of an organization.
Collaborations That Inspire
From Nedlin’s fresh communication strategy emphasizing innovation and sustainability, to the luxury branding of Oostwegel Collection, Viastory’s collaborations are diverse and impactful. Each project tells a unique story—whether it’s Boels Zanders aiming to lead Southern Netherlands in business law, or Nextview Consulting blending digitization with personal contact. These stories don’t just sell; they connect.
Community and Environmental Engagement
One of the standout initiatives is Maas Cleanup, where Viastory joined forces with Limburg entrepreneurs and social organizations to clean the Maas river. Starting from a simple idea, it blossomed into a movement with thousands of volunteers. This project perfectly illustrates Viastory’s commitment to sustainability and community-driven action—clean rivers, better business.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 4: Quality Education – through partnerships with educational institutions like VISTA College
- SDG 8: Decent Work and Economic Growth – by supporting employer branding and talent retention
- SDG 11: Sustainable Cities and Communities – via campaigns like Nature Power promoting flood safety
- SDG 12: Responsible Consumption and Production – through sustainable business practices
- SDG 17: Partnerships for the Goals – fostering collaboration among businesses and social organizations
Looking Ahead: The Future of Strategic Storytelling
Viastory continues to push boundaries, working with new clients like Studio de Ronners and Daily Fresh Food, expanding their influence in graphic design and healthcare food production. Their ongoing commitment to creative strategy and sustainability ensures that their stories don’t just resonate—they inspire action. In a world craving authenticity and impact, Viastory’s blend of creativity and strategy is exactly what companies need to move forward… not just in their market, but in the world.
