What the Project Is
The Vert & Vogue project stands as a vibrant journey in the apparel industry where clothing is inherently personal. Built on the ideal that clothing is personal, this unique space in downtown Durham, North Carolina, offers women the chance to discover and express joy in themselves and each other through personal styling and independent design. It’s more than a store—it’s a conversation, a shared journey, a true rendez-vous that connects individuals with style on a deeper level…
Main Benefit
The project brings a host of benefits that combine location, history, and a passion for green innovation:
- Located at 353 West Main Street, Durham, North Carolina 27701
- Open Tuesday through Saturday from 11am to 7pm
- Establishment since September 10th, 2008 in downtown Durham
- Certified B Corporation with a BCorp score of 81
- Grounded in championing green innovations and mindful design
Designer Journeys
The story begins with MEET NADIRA, whose background is steeped in fashion’s allure. Born into the world of style—as one might say, “born in fashion”—Nadira’s initial steps in retail in France paved the way for wider global experiences. From traveling across Europe as a sales representative for her brother-in-law’s womenswear brand to managing showrooms in Paris, her career has been electrifying. In the chic boutiques of Paris, she created spaces where women could “play dress up” and find the perfect solution to each of their individual style equations. This journey isn’t just a career—it’s a celebration of personal style and genuine joy.
A Story of Inspiration
Equally compelling is the story of MEET RYAN. Raised in an environment where style was a cherished legacy—his mother Susan, who loved modern vibes with a classic touch—Ryan’s early life was filled with stylish adventures. Memories of fun shopping trips and moments of being recognized, like winning Best Dressed in high school, form a tapestry of style that only deepened over time. A pivotal moment occurred when he stepped into a men’s boutique managed by Nadira in Paris, rekindling the joy he once felt in clothing. It is a story that highlights the importance of heritage and the spark of discovery in the realm of fashion.
The Founding of Vert & Vogue
After a shared journey through life and style, the creative minds behind Vert & Vogue came together to forge something truly special. With an eye on a new wave of independent clothing designers producing mindfully-made collections, Nadira’s rich retail background and Ryan’s deep-rooted connection to his family’s entrepreneurial legacy blended seamlessly. Their collaboration resulted in Vert & Vogue—a destination that champions independent design, green innovation, and above all, the joy of personal style. This project not only creates a unique space for exploring style but also actively contributes to the revitalization of downtown Durham and the vibrant Triangle community.
Community and Care
At its heart, Vert & Vogue is all about care—care for design, care for community, and care for every interaction. The project weaves together an understanding of personal style with genuine compassion, supporting every aspect from the thoughtful curation of collections to uplifting its dedicated team. The space regularly hosts designer, Happy Hour, and meditation events that truly bridge the gap between pure fashion and holistic well-being. There’s an air of comfort and connection palpable in every corner of this space… a dedicated effort to build community and foster real relationships.
Project Impact
- SDG 8: Decent Work and Economic Growth – Promoting sustainable careers and entrepreneurship in the apparel industry
- SDG 11: Sustainable Cities and Communities – Playing an active part in downtown Durham’s revitalization
- SDG 12: Responsible Consumption and Production – Advocating for mindful, green innovations in design and production
- SDG 17: Partnerships for the Goals – Strengthening community ties and collaborative partnerships
Looking Forward in Style
The legacy of Vert & Vogue is an evolving story of style and community care that continues to inspire. Its commitment to defining clothing as a personal journey is evident in every detail, from its carefully selected location in Durham, North Carolina to its warm, inclusive atmosphere. The narrative of independent design, shared joy, and green innovation flows as naturally as a lively conversation, turning each encounter into a moment worth savoring. In the vibrant setting of the Triangle, Vert & Vogue not only celebrates the art of dressing well but also champions an ethical approach to fashion—one that honors heritage, nurtures community, and embraces the future in style… Every step taken in this journey resonates with the shared spirit of care and connection, promising that the story of Vert & Vogue is just beginning.
