What is Untouched World?
Untouched World is a sustainable lifestyle brand that’s all about living in harmony with nature. It’s not just fashion—it’s a mindset. The brand believes in quality over quantity and doing right by people and the planet. Born from a desire to make a positive impact, Untouched World created what they couldn’t find: a wardrobe designed to navigate a busy lifestyle, so you can do more with less. Their clothes are made to travel, work, and play without sacrificing comfort or style. Think pared-back silhouettes that stay relevant season after season, crafted from beautiful natural fibres and earth-inspired hues. The collections connect wearers with nature, elevating everyday life with effortless, eco-friendly style.
Main Benefits and Key Facts
Here’s what sets Untouched World apart:
- B Corp score: 83.5 — a strong testament to their commitment to sustainability and social responsibility.
- Industry: Apparel, with a focus on sustainable fashion and lifestyle.
- Specialty: Luxurious knitwear made with age-old hand finishing techniques combined with cutting-edge technology.
- Materials: Renewable, natural fabrics and fibres that are gentle on the earth.
- Location: New Zealand-based, with workrooms onsite at their Head Office, fostering close connections with their makers.
- Philosophy: Rejecting fast fashion and embracing a regenerative approach to clothing.
The Symbolism Behind The Kite
Untouched World’s whole philosophy is beautifully summed up in the symbol of a Māori Kite. This emblem represents an ideal relationship between people and nature. It’s the result of an art form that combines natural materials and human skills, linking the earth to the sky. The kite symbolizes a soaring freedom of the spirit—something the brand strives to embody in every piece they create. It’s not just a logo; it’s a reminder of the balance and respect that should exist between humans and the environment.
A Close-Knit Team
The brand’s roots are deeply embedded in knitwear. Untouched World started as a family business making knitwear, and that passion still shines through today. They blend traditional hand finishing techniques with modern technology to create knitwear that’s both luxurious and enduring. What’s special is that their workrooms are right onsite at their New Zealand Head Office, allowing the team to mingle with their makers—many of whom have been part of the family for years. It’s a close-knit community, literally and figuratively, that values craftsmanship and connection.
Sustainability Since Day One
From the very beginning, Untouched World set out to shake up an industry that’s often broken. They reject fast fashion destined for the landfill and instead champion a regenerative approach. Sustainability here isn’t just about materials; it’s about cultivating a community that cares deeply for each other and the wider world. It means giving back, connecting with others, and helping young people find the confidence they need to thrive. Every decision is made consciously, with intention, choosing renewable fabrics and fibres that are easy on the earth. It’s a holistic approach to fashion that’s as thoughtful as it is stylish.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — promoting sustainable fashion choices and reducing waste.
- SDG 13: Climate Action — using renewable materials and eco-friendly practices to lower environmental impact.
- SDG 8: Decent Work and Economic Growth — supporting fair labor practices and a close-knit workforce.
- SDG 15: Life on Land — connecting people with nature through earth-inspired designs and natural fibres.
- SDG 4: Quality Education — empowering youth through community initiatives and belief-building.
Connecting Fashion with a Purpose
Untouched World isn’t just about clothing; it’s about creating a lifestyle that respects the planet and its people. Their collections invite wearers to slow down, appreciate quality, and embrace a wardrobe that lasts. By focusing on timeless design and natural materials, they help reduce the cycle of waste that fast fashion creates. It’s fashion with a conscience, made for those who want to look good and feel good about their choices. In a world that’s always rushing, Untouched World encourages a thoughtful pause—a chance to reconnect with nature and with what truly matters.
