What the Project Is About
Untangled® is all about helping business owners and directors build a winning sales capability that gives them the confidence to scale with simplicity and focus. It’s designed to tackle those common headaches like firefighting instead of planning ahead, relying too much on instinct without repeatable approaches, and forecasts that feel more like guesswork than solid strategy. The project provides the strategy, skills, and tools needed to move businesses from survival mode to sustainable growth.
Main Benefits of the Project
Here’s what Untangled® brings to the table:
- Support for small business owners aiming to unlock their growth aspirations through better sales processes
- Sales training and leadership programmes tailored for medium-sized businesses
- Sales support aligned with the values of B Corps and other purpose-led organisations
- Mentorship for newly-appointed sales heads and directors to unlock their full potential
- Expert sales delivery for not-for-profits like British Library and Help to Grow, driving their growth programmes
Who Benefits from This Approach
Untangled® works with a wide range of organisations, from tech and consumer goods to residential care sectors. But really, the customer-first approach fits all types of businesses. Whether it’s a small business owner scratching their head over sales processes, a managing director needing strategic sales help, or a sales team lacking consistency — this project offers tailored solutions that put the customer at the heart of decision-making.
How the Project Tackles Sales Challenges
Take the example of a marketing services company in the south-east. They were already seeing some sales growth but had concerns about their sales approach as they expanded. They suspected inefficiencies, inconsistent pricing, costly channel entries, and no clear sales process. Leads were getting lost, and their sales pipeline was unpredictable. Untangled® stepped in as sales coaches, mentoring them over several months to address these issues step-by-step.
Key Steps Taken During the Project
First off, the client struggled with quotes not converting. Untangled® helped them rethink how to construct quotes and what questions to ask prospective clients before sending proposals. Next, they identified potential growth channels and used their CRM to separate direct customers from channel partners. Behind the scenes, they analyzed sales funnel metrics — conversion rates, lead generation effectiveness, and sales cycle length. This data helped model sales growth for new recruits and predict profitability timelines.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth — by fostering sustainable business growth and improving sales capabilities
- SDG 9: Industry, Innovation, and Infrastructure — through strategic sales training and leadership development
- SDG 12: Responsible Consumption and Production — by supporting purpose-led organisations and B Corps with aligned sales strategies
- SDG 17: Partnerships for the Goals — collaborating with not-for-profits and diverse sectors to drive growth
Ongoing Support and Evolving Priorities
The relationship with clients doesn’t end after initial coaching. Priorities shift, and the support adapts month by month. Whether it’s helping with major client negotiations, raising prices, or shortening sales cycles, the tailored guidance continues to evolve. Watching businesses grow with a consistent, customer-focused sales approach — that’s the real win here. It’s about building brilliant sales teams that deliver sustainable, repeatable results, no matter the challenge.
