What is Underprotection?
Underprotection is a unique project in the textiles industry that stands out with its bold claim: “Almost as sustainable as being naked.” Transparency in the value chain is absolutely key here… Underprotection designs and produces lingerie, loungewear, swimwear, and hosiery using only classified sustainable and certified materials. The collections include products ranging from NEW IN releases and ARCHIVE SALE items to special categories like LINGERIE, SWIMWEAR, and ACCESSORIES. Every piece tells a story of design excellence and environmental responsibility, making fashion a conscious choice even in the jungle of fast fashion.
Main Benefits and Key Figures
Several key elements contribute to Underprotection’s appeal and impact. The advantages are underlined by vital statistics and facts that include:
- B Corp Certified® – With an impressive score of 133.4 points, the highest in Nordic fashion.
- Sustainable Materials – Incorporating TENCEL™ lyocell, recycled polyester, recycled nylon, recycled wool, banana fibers, and organic cotton.
- Eco-friendly Packaging – All packaging, paper, and polybags are compostable, biodegradable, or recycled.
- Take Back Program – Products at the end-of-life stage are upcycled, recycled, or downcycled.
- Established Legacy – Launched in 2010, Underprotection has been championing responsible fashion for over a decade.
Sustainable Fashion in Copenhagen, Denmark
Rooted in Copenhagen, Denmark, Underprotection reflects the spirit of Nordic sustainability and ethics. This project has intertwined local craftsmanship with global standards, ensuring that every material and every process upholds stringent environmental criteria. With a focus on understated aesthetics and ethical values, it creates an engaging dialogue between fashion and nature, inspiring women everywhere to embrace their individuality while making responsible choices.
Collections and Diverse Styles
Underprotection caters to a wide range of tastes with meticulously-organized collections. From LINGERIE including BRAS & BRALETTES, BRIEFS, and even BODYSTOCKINGS, to CLOTHING like LOUNGEWEAR, DRESSES, and KIMONOS – the dynamic range is impressive. Even the SWIMWEAR category is presented with multiple options including BIKINI BRAS, BIKINI BOTTOMS and SWIMSUITS, ensuring that every style is thoughtfully covered. This diversity extends further with dedicated ACCESSORIES like EYE MASKS, HATS, SOCKS, TIGHTS, and TOILET BAGS, presenting a full spectrum of items for modern consumers.
Commitment to Environment and Ethics
Sustainability and ethical production aren’t mere buzzwords for Underprotection – they are the raison d’être of this brand. Every decision, from material selection made up of recycled and organic fabrics to the innovative take-back program, is a reflection of a commitment to environmental care… The pursuit of transparency through every link of the value chain is stressful yet rewarding, ensuring that all processes are ethically sound and environmentally friendly. This commitment has led to a Certified B Corporation® status, highlighting their persistent efforts towards making a positive social and environmental impact.
Project Impact and SDG Linkages
- SDG 12 – Promoting responsible consumption and production through sustainable materials and processes.
- SDG 13 – Contributing to climate action by reducing waste and utilizing eco-friendly packaging.
- SDG 5 – Empowering women with a product range that celebrates beauty, comfort, and individuality.
- SDG 8 – Fostering decent work and economic growth by maintaining ethical production standards.
- SDG 17 – Building partnerships that enhance sustainable development across the fashion industry.
Future Prospects and Continuing Impact
Looking ahead, Underprotection continues to inspire as a symbol of responsible design and production. The brand’s journey is far from over… Constantly refining processes and leaning into innovative practices, the project promises to expand its impact on both local and global stages. From exploring new product categories like PERIODWEAR and EYE MASKS to collaborating on special projects such as RETHINKIT STUDIOS x UNDERPROTECTION, the future appears bright and purpose-driven. Every piece of lingerie or loungewear carries the ethos of sustainability and environmental care, ensuring the message remains loud and clear: fashion can be both ethically beautiful and environmentally sustainable.
