What Twelve Does
Twelve designs and builds the world’s most inspiring merchandise and packaging for some of the most coveted brands out there. Since 2005, it’s been about more than just products—it’s about creating design-led solutions that turn good brands into great ones. With a global team of over 100 experts spanning creative, packaging design, product development, compliance, and supply chain, Twelve crafts products that spark community growth, foster brand advocates, capture market share, and deliver innovation from start to finish. Dreaming big? That’s just part of their DNA… and whatever it is, it’s Made Possible By Twelve.
Main Benefits and Key Figures
Here’s a quick snapshot of what sets Twelve apart:
- Certified B Corp with a strong commitment to sustainability
- EcoVadis Gold Sustainability Rating 2023
- Featured on the INC. 5000 list of fastest-growing companies
- Recognized by Financial Times as one of the Fastest Growing Companies
- 2023 Ernst & Young Entrepreneur of the Year Finalist
- Crain’s New York Business 50 Fastest-Growing Companies in NYC
- 2024 & 2025 Pentawards Finalist, with multiple wins in 2025 including Gold, Silver, and Bronze awards
- Over 100 global team members collaborating across disciplines
Creative & Design Expertise
At the heart of Twelve’s offering is a powerhouse of creative and design services. From creative direction and custom packaging to product ideation and trend forecasting presentations, their team brings ideas to life with flair. They also specialize in 2D & 3D animation, AR integrations, custom illustrations, and influencer experiences that truly resonate. Material exploration? Absolutely. It’s all about pushing boundaries and delivering fresh, engaging concepts that connect brands with their audiences.
Sourcing & Development Capabilities
Twelve’s sourcing and development services cover a wide spectrum—from promotional merchandise and apparel to employee gifting programs and customer loyalty initiatives. They excel in crafting cross-category, multi-SKU collections and private label retail programs that expand market share. Sustainability is a key focus here, with solutions designed to minimize environmental impact while maximizing brand value. Plus, their cost engineering and pricing strategies ensure projects stay on budget without sacrificing quality.
Production & Operations Excellence
Behind the scenes, Twelve manages mass volume kitting and fulfillment with precision. Their operations team handles multi-vendor communication, product lifecycle management, warehousing, and global compliance seamlessly. Integrations with 3PL providers, risk management assessments, inventory oversight, and drop-shipping capabilities round out a robust production and operations framework that keeps everything running smoothly—no matter the scale.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – fostering innovation and growth in the creative industry
- SDG 9: Industry, Innovation, and Infrastructure – driving design-led product and packaging innovation
- SDG 12: Responsible Consumption and Production – implementing sustainable sourcing and production practices
- SDG 13: Climate Action – committing to eco-friendly operations and reducing environmental footprint
- SDG 17: Partnerships for the Goals – collaborating globally with brands and suppliers to amplify impact
Clients and Leadership
Twelve partners with some of the world’s leading brands—think Aldo, American Eagle Outfitters, Anthropologie, Calvin Klein, Dior, Estee Lauder, Fenty Beauty, Glossier, Kiehl’s, Ralph Lauren, Target, and many more. Their leadership team is a dynamic mix of visionaries and experts, including CEO Katie Conovitz, President Brandon Conovitz, Chief Growth Officer Anna Wickes Brodie, and Chief Creative Officer Ashley White, among others. Together, they steer the company with a clear focus on innovation, growth, and sustainability.
