What is Trontveit?
Trontveit is a dynamic haircare company founded back in 2010 by Thomas Trontveit, a passionate and trained hairdresser who’s been around the block—both in salons and on the commercial side as a former sales director. The company kicked off with three innovative hair waxes: Organic ATTITUDE, Solid ATTITUDE, and Rock Solid ATTITUDE. The goal? To do things better, differently, and with heart. It’s not just about products; it’s about a genuine passion for haircare that shines through every step.
Main Benefits and Key Facts
Trontveit offers a bunch of perks that make it stand out in the haircare world. Here’s a quick rundown:
- 30 days satisfaction guarantee – try it, love it, or get your money back.
- Free shipping on orders over 399,- (nice, right?).
- Next day delivery – because who wants to wait?
- 4.7/5 stars on Trustpilot – customers really dig it.
- Cruelty-free products – beauty without the guilt.
- Exports to 14 European countries – spreading the love far and wide.
- Over 1,000 active SKUs across B2B and B2C platforms.
- AAA credit rating for 4 years running – only 3% of Danish companies achieve this.
- Five-time winner of “Best Haircare Distributor – Europe” and awarded “Haircare Seminar of the Year 2025 – Europe” for HairVenture.
Private Label Production and Facilities
In 2022, Trontveit took a big step by purchasing their premises in Klarup. This isn’t just an office—it’s a full-on hub with a Private Label production facility, development department, and warehouse all under one roof. From here, they help salons and brands craft high-quality products tailored exactly to their needs. It’s a hands-on approach that ensures quality and customization go hand in hand.
International Reach and Growth
From humble beginnings, Trontveit has grown into an international player exporting to 14 European countries. With over 1,000 active SKUs and a presence in both B2B and B2C markets, the company delivers quickly and reliably. Next-day delivery? Check. Reliable service? Absolutely. It’s a company that’s not just growing but thriving on a continental scale.
Commitment to Sustainability
Trontveit isn’t just about looking good—it’s about doing good, too. Partnering with Klimatræ, they plant several hundred trees each year and are on track to become CO2 neutral by 2028. Their energy needs? Covered by solar panels. Their vehicles? Electric. Packaging? Made from recycled plastic. Plus, many of their products are vegan. It’s a greener future, and they’re all in.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 7: Affordable and Clean Energy – through solar panel use.
- SDG 12: Responsible Consumption and Production – via recycled packaging and vegan products.
- SDG 13: Climate Action – aiming for CO2 neutrality and tree planting initiatives.
- SDG 8: Decent Work and Economic Growth – maintaining a stable and healthy economy with AAA credit rating.
- SDG 17: Partnerships for the Goals – collaborating with Klimatræ and other partners.
Unique Educational Concept: HairVenture
Trontveit isn’t just about products—they’re about experiences. Their award-winning HairVenture seminar combines professional inspiration with travel, sun, drinks, and networking. Hairdressers from all over Europe come together to learn, connect, and unwind. It’s education with a twist, making professional growth something to look forward to.
