What is Tomorrow Today (2M2D)?
Tomorrow Today, also known as 2M2D.no, is a Nordic investment company with a bold mission: to invest in the unknown. They focus on solutions yet to be built, driven by ambitious founders on a mission. Their approach? Staying aggressively unbiased to explore the unbeaten tracks of new technology. This company is all about backing born-global tech startups that bring sustainable solutions, scalable business models, and products the world hasn’t seen before. When they invest, they don’t just provide capital—they share insights from hundreds of startups they meet every year, helping founders explore the elements of great entrepreneurship.
Main Benefits of Partnering with Tomorrow Today
Here’s what makes Tomorrow Today stand out:
- Authentic Storytelling: They value a clear, trustworthy pitch that convinces everyone—employees, partners, customers, investors.
- Ambitious Teams: The perfect mix of salespeople, tech nerds, global networkers, and diverse cultures and genders.
- Investment Readiness: Companies with a strategic plan and clear value from investment get the green light.
- Scaling Roadmap: Growth, engagement, and monetization (GEM) are key metrics they look for.
- Real Problem Solving: Startups must tackle problems the world truly needs solved.
- Sustainable Business Models: Scalable and defendable over time, with a strong competitive moat.
- Perfect Timing: Right place, right time on the exponential change curve.
Meet the Team Behind Tomorrow Today
The brains behind 2M2D bring a wealth of experience. Martin Falch, the Talent Advisor, has helped build boards and management teams for some of the fastest-growing startups worldwide. He’s passionate about transforming headhunting to fit the digital age. Then there’s Bjarne Melbye, Founder and CEO, who blends financial industry know-how with hands-on experience from his family business. Bjarne is all about closing bias gaps and strengthening the Norwegian startup ecosystem. And Fredrik Winther, Chairman of the Board and Managing Partner, brings deep AI expertise and a track record of assessing hundreds of startups yearly. Together, they form a powerhouse team focused on spotting and nurturing winners.
Investment Philosophy and Criteria
Tomorrow Today believes the future belongs to brave founders and deep tech. They see the convergence of new technologies, capital, and societal challenges as a historic opportunity. Their investment criteria are a mix of experience, intuition, and rigorous analysis. They look for:
- A compelling, authentic message that resonates.
- Teams with the right composition and global mindset.
- Companies ready to leverage investment strategically.
- Clear roadmaps for growth, engagement, and monetization.
- Solutions addressing real, pressing problems.
- Business models that are both scalable and defensible.
- Perfect timing aligned with market readiness.
Portfolio Highlights: Innovators Backed by Tomorrow Today
2M2D’s portfolio is a showcase of innovation tackling real-world challenges. Some standout investments include:
- CHOOOSE: Making climate action easy with subscriptions to CO2 reduction projects.
- CONSIGLI: AI-driven platform for smarter building design and infrastructure planning.
- GREPS: Honest skill analysis tools breaking biases in tech talent development.
- IMERSO: Construction intelligence with shared Digital Twins in 3D.
- IRIS.AI: NLP tools to sift through massive research collections efficiently.
- SAFETYWING: A global social safety net for freelancers and remote workers.
- VEV DESIGN: Collaborative website builder focused on visuals for professional teams.
Impact on Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – Supporting tech startups that innovate and build infrastructure for the future.
- SDG 11: Sustainable Cities and Communities – Investing in solutions like Consigli that improve urban planning and construction.
- SDG 13: Climate Action – Backing companies like CHOOOSE that combat climate change directly.
- SDG 8: Decent Work and Economic Growth – Promoting sustainable economic growth through scalable business models.
- SDG 10: Reduced Inequalities – Focus on closing bias gaps and fostering diverse, inclusive teams.
The Roots and Vision of Tomorrow Today
2M2D is not just a startup investor—it’s a company with deep roots. Emerging from over a century of company building and ownership through HCA Melbye AS, it carries a legacy from traditional industries like distribution, packaging, energy networks, and construction. Bjarne Melbye, co-owner of HCA Melbye, founded 2M2D to actively shape the future of tech and support ambitious founders with a mission. It’s a blend of heritage and forward-thinking, aiming to fuel the next generation of tech-driven success stories.
