What the Project Is
THE SOCIAL DECK is a B-CORP CERTIFIED AGENCY specialising in research, communication, social marketing and engagement. Helping communities to thrive is at the heart of what the agency does – they work with organisations to engage people about the things that matter in their lives and to help create change in their communities. The agency is also a specialist in delivering tailored communication that makes information accessible to all, reaching target audiences through persuasive messaging. With a focus on active research, co-design and strategic evaluation, THE SOCIAL DECK ensures that every project has a positive impact on society and the environment… and that is pretty inspiring.
Main Benefit
Key figures and facts that underscore the agency’s impact include:
- B-Corp recertification with a rating of 120.3.
- 2123 hours provided through the Probono Bank for projects that benefit society.
- 96,246 kg of emissions saved, with 802.5 tonnes offset to support carbon neutrality.
- Commitment to net zero by 2030, with head office powered 100% by rooftop solar.
Our Services and Engagement Approach
The agency’s suite of services emphasizes the need to explore, understand, test and evaluate before taking action. Whether it is consultation to support pathways to electrification or a review on the impact of COVID-19 on school students with disability, every service is designed to ensure that strategies and policies reflect active research and effective evaluations. Notably, the approach involves engaging communities, stakeholders and teams for the co-design of robust policies, programs, legislation and ways of working. It isn’t just about performing a service – it’s about ensuring that every project is informed, collaborative and leads to lasting positive change.
Tailored Communication Strategies
Communicating persuasively is another strength, and the agency excels in creating messages that resonate. Helping organisations communicate tailored messages, the agency has delivered communications that increase participation in national programs like the National Cervical Screening Program. There is a clear focus on using well-developed communication strategies to reach target audiences effectively, and each tailored campaign is designed with mutual respect between clients’ values and community expectations. Each project speaks to the unique needs of its audience and provides clarity in what is often a complex landscape.
Diverse Work with Positive Impact
Project work at THE SOCIAL DECK is both diverse and extensive, covering a wide range of sectors including social policy, health and wellbeing, environment and sustainability, justice and human rights, diversity, inclusion and accessibility, and education, skills and youth engagement. For instance, some of the highlighted projects include the National Autism Strategy – which involved brand, communications and community engagement – as well as consultation for government initiatives and comprehensive reviews on sensitive issues. Bringing creativity and rigorous research together, the agency only selects projects believed to have a positive impact on society and the environment – a clear reflection of a commitment to social change.
Project Impact through SDGs
- Quality Education – through initiatives like tailored communication and community engagement.
- Good Health and Wellbeing – by addressing challenges from disability to COVID-19 impacts on students.
- Gender Equality and Reduced Inequalities – with special panels and projects focusing on DFV prevention and accessible engagement.
- Sustainable Cities and Communities – by working on community-driven programs and policies.
- Climate Action – through concrete efforts like 96,246 kg of emissions saved and 802.5 tonnes offset.
Final Reflections and Future Outlook
THE SOCIAL DECK stands as an exemplar of using the power of business to drive social and environmental innovation. Reinvesting profits into projects, resources, and services that have a positive impact, the agency truly shows what it means to be a business for good. Clients that range from governments to NGOs and companies trust THE SOCIAL DECK to develop and deliver sustainable, socially responsible programs and policies… and this trust is built on a foundation of shared values, rigorous research and a well-honed method of community and stakeholder engagement. With every project – whether it is enhancing the National Autism Strategy or supporting government pathways to electrification – the commitment remains clear: create positive change in community, making a real difference with every initiative.
