What the Project Is
THE LIBERTY GUILD is like an agency – but digitally transformed to be “a creative business for our new world.” It represents a hand-picked, distributed network of the smartest, most awarded, independent creatives and strategists in the world. Founded on the belief that freedom works – the freedom to work when and where one wants, with who one wants; the freedom to suit oneself and the freedom to be oneself – this creative powerhouse has redefined what it means to work in a creative department today. With a tone that feels both determined and refreshingly casual… THE LIBERTY GUILD is an organization that has searched, invited, interviewed, and contracted over 500 of the very best independent creative practitioners from around the globe.
Main Benefit
Access to a hard-to-reach community of A-list creative and strategic talent now comes in the best terms available. The organization has earned its place with an industry leading DE&I profile and a meaningful contribution toward CSR and sustainability goals. Clients are offered brilliant work that is not only delivered quickly and cost-effectively, but is also aligned with a commitment to look after people and the planet. Key figures and facts include:
- 28 Countries
- 33% Female
- 3223 Lions & Pencils
- 509 Creatives & Strategists
- 206 Production Companies
- 72 B Corps
- 118 Female Owned
- 44 LGBTQIA+ Owned
- 68 BIPOC Owned
Digital Revolution in Creative Work
THE LIBERTY GUILD has embraced the idea that traditional models – whether agencies or in-house creative departments – are no longer the only way forward. This creative revolution is all about the freedom to work on one’s own terms, choosing briefs and projects that speak to personal passion and talent. The message is clear: independent creative practitioners are the “A-list” of this new era, and their strategic insights and creative vision are transforming how creative, strategic, and advertising projects are delivered. There’s a casual energy in the way the organization puts creativity and business development together – a digital transformation where creativity meets strategic insight seamlessly, sometimes with an invigorating pause… like a breath of fresh air in the creative world.
Global Creative Footprint
The organization’s creative footprint is impressively global. With presence in 28 countries and a vibrant network of professionals, THE LIBERTY GUILD has built a community that covers not only creative talent but also strategists and like-minded production companies. It is a network that is finely tuned with data-led advertising, dynamic communications, and cutting-edge marketing strategies. Every creative piece, every campaign, and every strategic decision stems from a belief in harnessing the power of diversity while pushing the creative boundaries in a digitally driven world.
The Freedom and Creative Essence
THE LIBERTY GUILD was founded on a mantra that rings true across the globe: freedom – the freedom to work when, where, and with whom one wants. Messy, creative, and wonderfully unorthodox at times, this approach resonates with independent creatives who thrive outside conventional agency structures. The freedom expressed in their ethos is not just about schedules or settings but embodies a spirit of creative liberation. It is the kind of creative freedom that allows strategists and creatives to develop inspired branding, innovative business development strategies, and data-led insights that elevate advertising and communications to the next level… all while staying true to a vision of authenticity.
Project Impact
- Quality Education – fostering creativity through learning and development
- Gender Equality – ensuring 33% female representation in a competitive industry
- Reduced Inequalities – embracing a diverse and inclusive network from BIPOC to LGBTQIA+ owned groups
- Sustainable Cities and Communities – supporting CSR and sustainability goals while looking after people and planet
- Decent Work and Economic Growth – proven through cost-effective and brilliant creative work delivered globally
A New Era of Creative Excellence
THE LIBERTY GUILD stands as a testament to creative innovation in the advertising and market research industry. With a proud affiliation to the BCorp community – a certification that underscores its commitment to social and environmental responsibility – the organization demonstrates that creative brilliance comes with purpose. The blend of strategic vision and operational freedom fuels a creative process that is agile, fresh, and remarkably attuned to modern challenges. This dynamic approach has carved out a niche that not only entertains and informs but also challenges conventional industry norms. In a world where data-led strategies and creative insights shape the future, THE LIBERTY GUILD’s story is one of transformation, freedom, and the relentless pursuit of excellence… a narrative that continues to unfold with every innovative project undertaken.
