What Is the Project?
Tátil is a specialist in branding—a design consultancy with 35 years of history that has built a reputation for passion in design, strategy, and technology. The company is obsessed with originality and draws inspiration from nature, turning everyday ideas into creative breakthroughs. With a spirit that feels both timeless and innovative, Tátil stands as an independent creative studio and a proud B Corporation. Rooted in Brazil’s vibrant shopper market and innovation landscape, this project in the advertising and market research industry is all about blending creative force with strategic insight… a testament to enduring design excellence.
Main Benefit and Achievements
Tátil’s legacy is marked by a remarkable blend of creativity and solid performance. The key figures and facts point to a rich history and continued excellence:
- 35 years of legacy in branding, design, and innovation
- Over 300 multidisciplinary professionals working passionately
- More than 200 awards across global competitions
- Agency of the Year, Brazil Design Award 2019-2022
- 6th best design agency, D&AD 2022
- 4th best design agency, The One Show 2022
- One of the 10 most innovative companies in Latin America, as recognized by Fast Company in 2022
Highlighted Projects in Advertising & Market Research
Among its many successes, Tátil’s client projects have left a strong mark on the industry. Take, for example, XP Investimentos—a project focusing on branding, visual identity, and typography. Follow carries a similar weight, with distinct emphasis on a comprehensive identification system and visual crispness. Natura Ekos Ryos showcases a creative mix of branding, naming, packaging, typography, and shape design that truly speaks the language of innovation. There is also Olympic Games Rio, where the visual identity and branding blended effortlessly to capture the spirit of celebration. In addition, projects for Danone, Coca-Cola Sustainability, and Rio Carnival 2022 highlight facets like merchandising, motion design, identity systems, and much more… each case tells a story of innovation meeting design acumen.
Strong Client Relationships
Tátil is not just about delivering a brand—it is also about nurturing lasting partnerships. A striking example is the 25-year relationship with Natura, developed through experiences that traverse design, language, and purpose. These collaborations extend beyond transactional work, establishing a narrative where design and strategic intent converge to create unique, memorable experiences. This long-term commitment reinforces the idea that a successful brand is built through trust, consistency, and an unwavering dedication to quality.
Commitment to Sustainability & Innovation
In today’s competitive environment, staying true to sustainable practices and innovative approaches is paramount. Tátil’s commitment to sustainability is evident in its status as a B Corporation, meeting rigorous standards of social and environmental performance. With a BCorp score of 85, the company integrates values that resonate with modern business ethics into its design and business practices. Moreover, by consistently producing work that inspires originality—often drawing creative energy from nature—Tátil ensures that every project not only honors tradition but also paves the way for future innovations in branding and design. Its work in Brazil’s dynamic shopper market is a clear example of how creativity can drive meaningful change.
Dynamic Project Initiatives
Underpinning every project is a culture of creativity, where each initiative is infused with bold ideas and a dedicated drive to explore uncharted territory. From the energetic visuals of Rio Carnival 2022 to the understated elegance seen in projects like Coca-Cola Sustainability, Tátil’s portfolio is as diverse as it is influential. Each piece, each project, tells a story—a blend of art and strategic insight that challenges conventions while staying true to the brand’s core values. Casual yet impactful, the design language continues to evolve, resonating deeply with an audience that values both tradition and forward-thinking approaches.
Project Impact
- SDG 9 – Industry, Innovation and Infrastructure
- SDG 12 – Responsible Consumption and Production
- SDG 8 – Decent Work and Economic Growth
- SDG 17 – Partnership for the Goals
Looking Forward
With a rich heritage and an eye on the horizon, Tátil’s design narrative continues to push boundaries in the advertising and market research industry. Focusing on the core values of branding, design, Brazil’s creative spirit, and a dynamic shopper market, the project embraces sustainability and innovation as cornerstones of future growth. As the landscape of design continues to evolve, the company’s commitment to creativity and purpose ensures that every project remains engaging, impactful, and deeply resonant. This forward-thinking approach, coupled with a casual yet determined pursuit of originality, seems set to inspire the next chapter in design excellence… a journey that celebrates the perfect blend of art, strategy, and innovation.
