consumer trust

Provenance is a platform that empowers consumers and brands by providing verified sustainability claims. With a focus on transparency and traceability, Provenance helps navigate the complexities of sustainability in the consumer goods sector. By integrating data seamlessly into retail channels, it fosters trust and encourages informed purchasing decisions. The platform not only validates claims but also supports brands in their sustainability journeys, making it easier for consumers to shop responsibly and for brands to communicate their positive impact.